首都体育学院学报
首都體育學院學報
수도체육학원학보
Journal of Capital College of Physical Education
2014年
6期
488~492
,共null页
新媒体 武术谣言 武术形象 武术传播 谣言传播
新媒體 武術謠言 武術形象 武術傳播 謠言傳播
신매체 무술요언 무술형상 무술전파 요언전파
new media; Wushu rumors ; Wushu image; Wushu spreading; rumor spreading
武术谣言传播是武术传播研究的新领域,主要应用社会学的理论,对武术传播中的谣言现象进行研究。通过梳理、归类影响力较大的武术谣言案例,探讨武术谣言的生成机制并对其进行深层剖析。结论显示:武术谣言不但易沉淀为一种“集体记忆”,对于中国武术形象的塑造、精神的缔造,以及大众传播都有着不容忽视的负面影响。在充分认识到武术谣言的危害的基础上,最终提出迈向武术传播的“深度安全”之路的社会学规避策略及路径。
武術謠言傳播是武術傳播研究的新領域,主要應用社會學的理論,對武術傳播中的謠言現象進行研究。通過梳理、歸類影響力較大的武術謠言案例,探討武術謠言的生成機製併對其進行深層剖析。結論顯示:武術謠言不但易沉澱為一種“集體記憶”,對于中國武術形象的塑造、精神的締造,以及大衆傳播都有著不容忽視的負麵影響。在充分認識到武術謠言的危害的基礎上,最終提齣邁嚮武術傳播的“深度安全”之路的社會學規避策略及路徑。
무술요언전파시무술전파연구적신영역,주요응용사회학적이론,대무술전파중적요언현상진행연구。통과소리、귀류영향력교대적무술요언안례,탐토무술요언적생성궤제병대기진행심층부석。결론현시:무술요언불단역침정위일충“집체기억”,대우중국무술형상적소조、정신적체조,이급대음전파도유착불용홀시적부면영향。재충분인식도무술요언적위해적기출상,최종제출매향무술전파적“심도안전”지로적사회학규피책략급로경。
The spreading of Wushu rumors is the new area of Wushu spreading research. This paper mainly use the sociological theory to study the phenomenon of the rumors in Wushu spreading. During the re- search,greatly influential cases of Wushu rumors are collected and analyzed, and the generative mecha nism of Wushu rumors are comprehensively organized and deeply analyzed. Wushu rumors not only can be easily precipitated into a kind of "collective memory", but also have a negative impact on the image sha- ping and the spirit founding of Chinese Wushu, and the public communication. Based on the realized harm of Wushu rumors, the social avoidance strategy and route-the way of striding towards the "deep security" of Wushu spreading,are finally proposed.