CAJ | 학술논문

外号商标是公众对经营者商标的别称或简称。外号商标之上存在原商标所有人的商誉，放任外号商标的使用会导致消费者混淆与原商标符号价值弱化。但由于外号商标不是经营者自己使用的商标，故不属于现行《商标法》调整的商标。在现有知识产权制度框架之下，虽然可用“知名商品的特有名称权”规范外号商标，但这种方案只能解一时之需，其存在论证上的逻辑瑕疵，且会过重保护外号商标而有损公众对可商标资源的获取。因此，从完善商标法的角度，应当在商标法中构建外号商标的保护制度。
외호상표시공음대경영자상표적별칭혹간칭。외호상표지상존재원상표소유인적상예，방임외호상표적사용회도치소비자혼효여원상표부호개치약화。단유우외호상표불시경영자자기사용적상표，고불속우현행《상표법》조정적상표。재현유지식산권제도광가지하，수연가용“지명상품적특유명칭권”규범외호상표，단저충방안지능해일시지수，기존재론증상적라집하자，차회과중보호외호상표이유손공음대가상표자원적획취。인차，종완선상표법적각도，응당재상표법중구건외호상표적보호제도。
Nickname trademark is an alternative name or abbreviation of business operator＇s trademark which has been given by the public. Good will of original trademark shows itself on the nickname trademark. It will result in confusion and reduction of symbolic value of original trademark if we take laissez-faire attitude towards the usage of nickname. The nickname trademark can＇t be regulated by Trademark Law because it is not a trademark used by business operators themselves. Under current intellectual property right legal system, nickname can be regulated through rules of peculiar name of well-known goods, but it is only a temporary solution. There is a logical defect existing in its rational argumentation. And it also overburdens obligation to the public, and may affect the public＇s access to trademark resource. In order to balance the interest conflict among owner of original trademark, the public and third party, the owner of original trademark shall have the right to forbid other people from using or registering nickname trademark under certain conditions, but they shall not have the right to claim damages.