CAJ | 학술논문

无意识目标与社会态度、刻板印象和图式等一样，是行为的满意状态或结果在个体头脑中的一种表征，包含有目标设定、追求情境和追求手段等内容。这些内容能够被环境中的刺激自动激活，在意识不到的情况下影响人的心理和行为。无意识目标启动的概念和其他心理表征的启动不同，无意识目标启动能够促使带有动机性的行为出现，启动线索的影响不会随着时间的推移而消失。无意识目标启动的自变量与自身心理状态和环境中他人的影响有关，无意识目标启动的因变量与任务表现和社会关系的处理有关。“知觉-行为模型”、“无意识行为选择模型”、“评价准备模型”和“情感因素模型”能够分别从“无意识”和“目标”两个角度对无意识目标启动的心理机制进行解释。无意识目标启动原理在商业、教育、医疗等领域当中有着广泛的应用前景，为了更好地完善理论研究和进行实际应用，今后应该更加重视无意识目标启动的脑机制研究。
무의식목표여사회태도、각판인상화도식등일양，시행위적만의상태혹결과재개체두뇌중적일충표정，포함유목표설정、추구정경화추구수단등내용。저사내용능구피배경중적자격자동격활，재의식불도적정황하영향인적심리화행위。무의식목표계동적개념화기타심리표정적계동불동，무의식목표계동능구촉사대유동궤성적행위출현，계동선색적영향불회수착시간적추이이소실。무의식목표계동적자변량여자신심리상태화배경중타인적영향유관，무의식목표계동적인변량여임무표현화사회관계적처리유관。“지각-행위모형”、“무의식행위선택모형”、“평개준비모형”화“정감인소모형”능구분별종“무의식”화“목표”량개각도대무의식목표계동적심리궤제진행해석。무의식목표계동원리재상업、교육、의료등영역당중유착엄범적응용전경，위료경호지완선이론연구화진행실제응용，금후응해경가중시무의식목표계동적뇌궤제연구。
Similar to social attitude, stereotype and schemata, unconscious goal is a kind of representation in individuals＇ brain which reflects the satisfactions to and results of behaviors, including goal setting, context and means of goal pursuit. The unconscious goals can be activated by stimuli coming from the environment, and thereafter affect human＇s behavior without the participation of consciousness. The definition of unconscious goal priming is different from priming due to other psychological representations. Unconscious goal priming is able to induce motivational behavior and the effect of priming cue does not fade over time. The independent variables of unconscious goal priming are related to the subject’s psychological states and the influence from others. The dependent variables of unconscious goal priming are related to the performances of tasks and the social relationships. The“perception-behavior model”,“unconscious behavior choice model”, “evaluation preparing model” and “affect factors model” explain the psychological mechanism of unconscious goal priming from the perspectives of “unconscious” and “goal”. Unconscious goal priming can be applied to a wide range of fields such as business, education and health care. In order to advance the theory and application of unconscious goal priming, the researches related to its neural mechanism should be emphasized.