湖南财政经济学院学报
湖南財政經濟學院學報
호남재정경제학원학보
Journal of Hunan Finance and Economic University
2014年
6期
90~94
,共null页
室内演艺节目 旅游产业融合 消费 相关性分析
室內縯藝節目 旅遊產業融閤 消費 相關性分析
실내연예절목 여유산업융합 소비 상관성분석
indoor artistic performance; tourism industry integration; consume; correlation analysis
室内演艺节目发展处于相对低迷期,借助旅游产业融合的效应改变形势成为重要策略.通过对韶山、花明楼景区游客调研,运用SPSS19.0进行信度检验,分析游客的消费意愿、消费影响因素与游客统计学特征的相关性,总结出游客的消费影响因素、消费偏好受人口统计学特征的影响较大.
室內縯藝節目髮展處于相對低迷期,藉助旅遊產業融閤的效應改變形勢成為重要策略.通過對韶山、花明樓景區遊客調研,運用SPSS19.0進行信度檢驗,分析遊客的消費意願、消費影響因素與遊客統計學特徵的相關性,總結齣遊客的消費影響因素、消費偏好受人口統計學特徵的影響較大.
실내연예절목발전처우상대저미기,차조여유산업융합적효응개변형세성위중요책략.통과대소산、화명루경구유객조연,운용SPSS19.0진행신도검험,분석유객적소비의원、소비영향인소여유객통계학특정적상관성,총결출유객적소비영향인소、소비편호수인구통계학특정적영향교대.
Indoor artistic performance develops relatively downturn, and it has become an important strategy drawing support from the effect of integration of tourism industry to change the situation. Based on the tourist survey in Shaoshan scenic and Huaminglou scenic, this paper uses SPSS19. 0 test the reliability, and analyzes the visitors＇willingness to spend, consumer factors and correlation analysis of tourists demographic characteristics, and summarizes the consumption influencing factors and preferences of tourists are greatly influenced by the demographic characteristics.
