CAJ | 학술논문

提出了考虑多因素关联情形的企业发展战略选择的SDV方法。该方法基于SWOT矩阵模型确定考虑多因素关联情形的企业发展战略选择框架;然后运用DEMATEL法确定战略选择框架中诸多因素的重要性程度;进一步地,运用VIKOR法选择适合的企业发展战略。通过对一个中小企业发展战略选择的实例分析,来说明运用SDV方法进行企业战略选择的可行性和有效性。
제출료고필다인소관련정형적기업발전전략선택적SDV방법。해방법기우SWOT구진모형학정고필다인소관련정형적기업발전전략선택광가;연후운용DEMATEL법학정전략선택광가중제다인소적중요성정도;진일보지,운용VIKOR법선택괄합적기업발전전략。통과대일개중소기업발전전략선택적실례분석,래설명운용SDV방법진행기업전략선택적가행성화유효성。
In this study, a SDV （SWOT-DEMATEL-VIKOR） method is proposed to select enter prise＇s development strategy considering the correlations among multi-factors. The method consists of the three parts. First, the development strategy selection framework considering correlations among multi-factors is determined according to the SWOT matrix model. Then, the degree of importance of all the factors concerning strength, weakness, opportunity or threat are determined based on the DEMATEL method. Afterwards, the desirable enterprise＇s development strategy is selected using the VIKOR method. Finally, a case study on selecting the development strategy for middle and small enterprises is given to show the feasibility and applicability of the method proposed.