管理学报
管理學報
관이학보
Chinese JOurnal of Management
2014年
12期
1858~1863
,共null页
徐晓林 宋颖洁 林一民 佘硕
徐曉林 宋穎潔 林一民 佘碩
서효림 송영길 림일민 사석
区域旅游 合作 琼北旅游圈
區域旅遊 閤作 瓊北旅遊圈
구역여유 합작 경북여유권
regional tourism; cooperation; Qiongbei Tourism Circle
以琼北旅游圈为对象,通过文献研究和问卷调查掌握的数据,分析政府部门、旅游企业(包括旅行社、酒店与旅游商品厂家)、游客及其旅游市场培育、监管和产业升级的发展现状及其困境,提出相应的合作策略。研究结论显示,缺乏统一的发展规划、必要的财政投入、差异化的发展特征、功能匹配的基础设施、对路的市场营销和传播、进入性好的路网交通与标准化的旅游服务水平是当前制约琼北旅游圈发展的主要困境,而这些因素也是中国其他区域旅游合作、发展和推广营销的关键。
以瓊北旅遊圈為對象,通過文獻研究和問捲調查掌握的數據,分析政府部門、旅遊企業(包括旅行社、酒店與旅遊商品廠傢)、遊客及其旅遊市場培育、鑑管和產業升級的髮展現狀及其睏境,提齣相應的閤作策略。研究結論顯示,缺乏統一的髮展規劃、必要的財政投入、差異化的髮展特徵、功能匹配的基礎設施、對路的市場營銷和傳播、進入性好的路網交通與標準化的旅遊服務水平是噹前製約瓊北旅遊圈髮展的主要睏境,而這些因素也是中國其他區域旅遊閤作、髮展和推廣營銷的關鍵。
이경북여유권위대상,통과문헌연구화문권조사장악적수거,분석정부부문、여유기업(포괄여행사、주점여여유상품엄가)、유객급기여유시장배육、감관화산업승급적발전현상급기곤경,제출상응적합작책략。연구결론현시,결핍통일적발전규화、필요적재정투입、차이화적발전특정、공능필배적기출설시、대로적시장영소화전파、진입성호적로망교통여표준화적여유복무수평시당전제약경북여유권발전적주요곤경,이저사인소야시중국기타구역여유합작、발전화추엄영소적관건。
Taking the development of Northern Hainan Tourism Circle as the case, this study investigated the relationship among government departments, tourism enterprises (including travel a- gency, hotels and tourism commodity manufacturers) and tourists, and summarized the practice of the cultivation and supervision of tourism market as well as the dilemma arising during the industrial upgrading. Finally,the corresponding strategy of cooperation was put forward. The conclusion of the research suggests that the lack of unified planning, adequate financial investment, differential developing strategies, function-matching infrastructures, suitable marketing mix and communications, accessible traffic networks and standardized tourism service level are the main obstructive factors for the development of Northern Hainan tourism circle. And these factors are also essential to regional tourism cooperation, development and marketing for the rest regions in China.