信息资源管理学报
信息資源管理學報
신식자원관이학보
Journal of Information Resources Management
2014年
4期
24~33
,共null页
虚拟社区 社区内互动 社区外互动 老年人 参与行为 社会认知 社区管理
虛擬社區 社區內互動 社區外互動 老年人 參與行為 社會認知 社區管理
허의사구 사구내호동 사구외호동 노년인 삼여행위 사회인지 사구관리
Virtual community Interaction inside of a particular virtual community Interaction outside of aparticular virtual community Senior citizen Participant behavior Social cognition Community management
注册用户少和老年用户相对不活跃是困扰老年人虚拟社区发展的两个问题。以社会认知理论和行为的“动机-机会-能力”理论为基础,文章从环境、认知两方面进行了分析;认为老年人的社区内、外互动作为环境因素会直接影响到,及通过期望收益、自我效能和虚拟社区感等认知因素间接影响到老年人的参与行为,并构建了相应的假设模型。利用参与观察法、深度访谈得到的数据及典型用户的后台日志数据,文章运用定性分析的方法对模型进行验证,总结了相关发现,并对发现的实践意义及研究的不足进行了总结。
註冊用戶少和老年用戶相對不活躍是睏擾老年人虛擬社區髮展的兩箇問題。以社會認知理論和行為的“動機-機會-能力”理論為基礎,文章從環境、認知兩方麵進行瞭分析;認為老年人的社區內、外互動作為環境因素會直接影響到,及通過期望收益、自我效能和虛擬社區感等認知因素間接影響到老年人的參與行為,併構建瞭相應的假設模型。利用參與觀察法、深度訪談得到的數據及典型用戶的後檯日誌數據,文章運用定性分析的方法對模型進行驗證,總結瞭相關髮現,併對髮現的實踐意義及研究的不足進行瞭總結。
주책용호소화노년용호상대불활약시곤우노년인허의사구발전적량개문제。이사회인지이론화행위적“동궤-궤회-능력”이론위기출,문장종배경、인지량방면진행료분석;인위노년인적사구내、외호동작위배경인소회직접영향도,급통과기망수익、자아효능화허의사구감등인지인소간접영향도노년인적삼여행위,병구건료상응적가설모형。이용삼여관찰법、심도방담득도적수거급전형용호적후태일지수거,문장운용정성분석적방법대모형진행험증,총결료상관발현,병대발현적실천의의급연구적불족진행료총결。
Administrators in "senior citizen"-specific virtual communities (VOs) are facing two problems: the member size is usually very small and senior citizen users are usually not as active as youth. Exploring the factors affecting senior citizens' participating behaviors in VCs will not only bring insights into administrators, but also help scholars to better understand senior citizens' online behaviors. Based on social cognition theory and "motivation-opportunity-ability" theory of behavior, this paper identifies that the interactions inside/outside of a particular virtual community as environment factors, outcome expectation, self-efficacy and sense of virtual community as personal cognitive factors are the potential influencing factors. Using the data collected by participant observation, in-depth interview and user access log, we test the hypothesis model through qualitative analysis, and presume that the environment factors such as perceived interactions inside and interactions outside have direct effect and indirect effect on senior citizens' participant behavior through personal cognition in VCs. Finally, the implications and limitations are also discussed.