信息资源管理学报
信息資源管理學報
신식자원관이학보
Journal of Information Resources Management
2014年
4期
60~68
,共null页
微支付 技术接受模型 结构方程模型 感知风险 感知转换成本 使用意愿
微支付 技術接受模型 結構方程模型 感知風險 感知轉換成本 使用意願
미지부 기술접수모형 결구방정모형 감지풍험 감지전환성본 사용의원
Micropayment Technology acceptance model Structure equation model Perceived riskPerceived switching cost Intention
本文以技术接受模型、感知风险和感知转换成本为理论背景构建消费者使用微支付影响因素的研究模型，采用问卷调查的方法，利用偏最小二乘法结构方程建模对搜集的数据进行分析。结果表明便利条件和感知愉悦性正向影响感知易用性，感知有用性、感知愉悦性和感知转换成本正向影响行为意愿，同时，感知易用Jingo感知风险对行为意愿的影响不显著。
本文以技術接受模型、感知風險和感知轉換成本為理論揹景構建消費者使用微支付影響因素的研究模型，採用問捲調查的方法，利用偏最小二乘法結構方程建模對搜集的數據進行分析。結果錶明便利條件和感知愉悅性正嚮影響感知易用性，感知有用性、感知愉悅性和感知轉換成本正嚮影響行為意願，同時，感知易用Jingo感知風險對行為意願的影響不顯著。
본문이기술접수모형、감지풍험화감지전환성본위이론배경구건소비자사용미지부영향인소적연구모형，채용문권조사적방법，이용편최소이승법결구방정건모대수집적수거진행분석。결과표명편리조건화감지유열성정향영향감지역용성，감지유용성、감지유열성화감지전환성본정향영향행위의원，동시，감지역용Jingo감지풍험대행위의원적영향불현저。
Under the theoretical background of technology acceptance model, perceived risk and perceived switching costs, this paper develops a research model exploring the impacting factors of consumers＇ intention to adopt the micropayment, with the questionnaire investigation, using partial least squares structural equation modeling approach to analyze the collected data. The results show that facilitating condition and perceived enjoyment positively affect the perceived ease of use, perceived enjoyment and perceived switching costs positively affect the intention as well. In addition, we find that perceived ease of use and perceived risk have no significant influence toward behavioral intention.
