CAJ | 학술논문

研究采用内容分析法、专家咨询法等办法对2000年至2012年国外关于网络信任研究的现状进行了探究,从网络信任的影响因素研究、网络信任的结构研究及其潜在影响研究三个方面进行了系统回顾。主要结论如下：第一,网络信任的影响因素主要有信任者特征、被信任对象特征及交往媒介特征三个方面。第二,网络信任具有多维的结构层次,主要包括正直、善意和能力三个成分。网络信任的测量主要有问卷调查法、量表法和实验法三种形式。第三,网络交往活动的不同,其潜在影响的表现形式也不尽相同,但共同点都在于：信任作为一种态度,将会对信任者的态度及行为倾向产生重要影响。第四,网络信任研究虽日益深入细致,并取得丰富的研究成果,但仍有亟需完善之处。
연구채용내용분석법、전가자순법등판법대2000년지2012년국외관우망락신임연구적현상진행료탐구,종망락신임적영향인소연구、망락신임적결구연구급기잠재영향연구삼개방면진행료계통회고。주요결론여하：제일,망락신임적영향인소주요유신임자특정、피신임대상특정급교왕매개특정삼개방면。제이,망락신임구유다유적결구층차,주요포괄정직、선의화능력삼개성분。망락신임적측량주요유문권조사법、량표법화실험법삼충형식。제삼,망락교왕활동적불동,기잠재영향적표현형식야불진상동,단공동점도재우：신임작위일충태도,장회대신임자적태도급행위경향산생중요영향。제사,망락신임연구수일익심입세치,병취득봉부적연구성과,단잉유극수완선지처。
The research adopts content analysis,Delphi method to study the research status of online trust in foreign countries from the year of 2000 to 2012,which makes an overall review on the influential factors of online trust,the structure of online trust and the consequences of online trust.The conclusions are as follows：firstly,the influential factors of online trust are respectively the characteristics of the one who trusts,the one who is trusted and the characteristics of communication media.Secondly,the structure of online trust is multidimensional,which constitutes integrity,sincerity and ability.Thirdly,different online activities lead to different influence.But the common thing is that trust affects the attitudes and manners of the person who gives trust.Fourthly,the study on online trust has made great progress,but it also needs improvement.