CAJ | 학술논문

农户是农产品安全生产的责任主体。农户生产可追溯农产品必然增加额外生产成本。农户对可追溯农产品额外成本承担意愿非常关键。本文实证研究了446位蔬菜种植农户对“基本可追溯蔬菜”、“增加父母信息的可追溯蔬菜”和“经政府专业机构认证的可追溯蔬菜”三种不同类型的可追溯蔬菜的额外成本承担意愿，并运用MultivariatePmbitModel（MVP）计量模型．研究了影响农户对三种类型可追溯蔬菜额外成本承担意愿的主要因素。研究结果显示，农户对三种类型可追溯蔬菜愿意承担的额外成本分别为不高于总成本的2．41％、2．18％和3．34％，对“基本可追溯蔬菜”的认可度和额外成本承担水平高于更加高级的“增加父母信息的可追溯蔬菜”，并对“经政府专业机构检验认证的可追溯蔬菜”额外成本具有最高的承担愿意。学历、蔬菜种植规模与垂直一体化程度是影响农户对可追溯蔬菜额外成本承担意愿的共同因素，而农户的年龄、家庭农业收入。对蔬菜可追溯体系的认知，是否实施无公害、绿色或有机蔬菜等质量认证工作等变量．不同程度地显著影响其额外成本的承担意愿。本文的研究结论表明。应当首先推动初级蔬菜可追溯体系《如本文中的“基本可追溯蔬菜”）的普及，随后逐步选择年龄较轻、学历较高、蔬菜种植规模较大、参与农业企业或专业合作组织的农户实施更高级的蔬菜可追溯体系（如本文中的“增加父母信息的可追溯蔬菜”）。农户记录的可追溯信息是否需要经过政府专业机构的检验认证，由农户根据成本与收益的考虑自行选择。可以增加蔬菜可追溯体系的普及率。
농호시농산품안전생산적책임주체。농호생산가추소농산품필연증가액외생산성본。농호대가추소농산품액외성본승담의원비상관건。본문실증연구료446위소채충식농호대“기본가추소소채”、“증가부모신식적가추소소채”화“경정부전업궤구인증적가추소소채”삼충불동류형적가추소소채적액외성본승담의원，병운용MultivariatePmbitModel（MVP）계량모형．연구료영향농호대삼충류형가추소소채액외성본승담의원적주요인소。연구결과현시，농호대삼충류형가추소소채원의승담적액외성본분별위불고우총성본적2．41％、2．18％화3．34％，대“기본가추소소채”적인가도화액외성본승담수평고우경가고급적“증가부모신식적가추소소채”，병대“경정부전업궤구검험인증적가추소소채”액외성본구유최고적승담원의。학력、소채충식규모여수직일체화정도시영향농호대가추소소채액외성본승담의원적공동인소，이농호적년령、가정농업수입。대소채가추소체계적인지，시부실시무공해、록색혹유궤소채등질량인증공작등변량．불동정도지현저영향기액외성본적승담의원。본문적연구결론표명。응당수선추동초급소채가추소체계《여본문중적“기본가추소소채”）적보급，수후축보선택년령교경、학력교고、소채충식규모교대、삼여농업기업혹전업합작조직적농호실시경고급적소채가추소체계（여본문중적“증가부모신식적가추소소채”）。농호기록적가추소신식시부수요경과정부전업궤구적검험인증，유농호근거성본여수익적고필자행선택。가이증가소채가추소체계적보급솔。
The farmers are the source of production of safe agricultural production. Farmers that participate in traceability will increase the additional cost of production. Therefore, farmers＇ awareness of the traceability of agricultural products and willingness to bear additional production cost are the key factors. We investigate farmers willingness to bear additional cost of three different types of traceable vegetable, namely ＇basic traceable vegetables＇, ＇add parents＇ information based on basic traceable vegetables＇ and ＇traceable vegetables with all information certified by government professional organizations＇ through a questionnaire survey of 446 vegetable planting farmers. We apply Multivariate Probit Model（MVP） to estimate the main factors which affect farmers＇ willingness to bear additional cost of three types of traceable vegetable. The results showed that, farmers＇ willingness to bear additional cost of three types of traceable vegetable are not higher than 2.41%, 2.18% and 3.34% of the total cost respectively. Farmers＇ recognition and willingness to bear additional cost for ＇ basic traceable vegetables＇ is higher than the level of more advanced ＇ add parents＇ information based on basic traceable vegetables＇. The additional cost which farmers are willing to bear for ＇traceable vegetables with all information certified by government professional organizations＇ is the highest one. Education degree, vegetable planting scale, and degree of vertical integration are the same significant factors. Farmers＇ age, family farm income, cognition of vegetable traceability system , and whether implement pollution-free, green or organic vegetable certification have varying degrees of significant effect on farmers＇ willingness to bear additional cost for traceable vegetable. Our result shows that, we should first promote the popularization of primary vegetable traceability system （ such as the ＇ basic traceable vegetables＇）, and then gradually choose younger farmers with higher education, larger vegetable growing areas, participate in agricultural enterprises or specialized cooperative organizations to implement more advanced vegetable traceability system （ such as the ＇ add parents＇ information based on basic traceable vegetables＇）. Farmers will decide whether traceability information needs to be certified by the government organizations or not according to their production cost and benefit. And it will increase the rate of farmers＇ participation in vegetable traceability system.