CAJ | 학술논문

全球化背景下国家形象建构不仅依靠自身软实力的提升，也需要借助国际传播的影响力。西方媒体对中国“第一夫人”彭丽媛随访的新闻报道，极大地肯定了其内外兼修的政治形象、公益形象、家庭形象、职业形象与个人形象，既增强了中国领导人的亲和度，也传播了中国精神与气派。通过中美主流报纸对米歇尔访华中“第一夫人”报道的对比可以发现，虽然受到信息传播不对等、语言知沟与文化帝国主义的影响，依托中国文化软实力的增强，跨文化传播中非语言符号的优势以及传播策略的改变，中国国家形象凭借“第一夫人”良好形象的柔性传播得到广泛认同。
전구화배경하국가형상건구불부의고자신연실력적제승，야수요차조국제전파적영향력。서방매체대중국“제일부인”팽려원수방적신문보도，겁대지긍정료기내외겸수적정치형상、공익형상、가정형상、직업형상여개인형상，기증강료중국령도인적친화도，야전파료중국정신여기파。통과중미주류보지대미헐이방화중“제일부인”보도적대비가이발현，수연수도신식전파불대등、어언지구여문화제국주의적영향，의탁중국문화연실력적증강，과문화전파중비어언부호적우세이급전파책략적개변，중국국가형상빙차“제일부인”량호형상적유성전파득도엄범인동。
In the current global context, the building of a country＇s national image is not only a matter of improving one＇s soft power, but also needs the support of the influence that international communication provides. The news reports on China＇s First Lady Peng Liyuan by Western media affirms her intellectual political image, charity image, family image, professional image and personal image. It not only increases the affinity of China＇s Leaders, but also make an effort in spreading Chinese spirits and styles. According to the comparison and analysis of the reports on Michelle Obama＇s visit to China by mainstream Chinese and Western media, it can be concluded that the unbalanced information disseminations, knowledge gaps and cultural imperialism can have some impact on the development of the national image. But overall with the improvement of Chinese cultural soft power, the advantages of intercultural communication with non-verbal symbols and the change of communication strategies, China＇s national image will gain widespread recognition with the soft communication that the First Lady brings along with her favorable image.