CAJ | 학술논문

采用平台化发展战略，由传统交易中介向现代化、综合性的商贸服务平台转变是专业市场转型的主要方向，根据自身特征设计相匹配的平台化发展战略是专业市场要解决的关键问题。基于平台视角，运用复杂系统方法研究专业市场平台化发展战略的设计方法。运用动态演化图可视化描述专业市场平台系统的构成和运作机理，在此基础上构建了一套专业市场平台系统管理和优化策略制定的方法框架，并以永康中国科技五金城的平台化战略设计为例说明该方法的应用。
채용평태화발전전략，유전통교역중개향현대화、종합성적상무복무평태전변시전업시장전형적주요방향，근거자신특정설계상필배적평태화발전전략시전업시장요해결적관건문제。기우평태시각，운용복잡계통방법연구전업시장평태화발전전략적설계방법。운용동태연화도가시화묘술전업시장평태계통적구성화운작궤리，재차기출상구건료일투전업시장평태계통관리화우화책략제정적방법광가，병이영강중국과기오금성적평태화전략설계위례설명해방법적응용。
Platform development strategies and the transformation from traditional trade mediation to modern and comprehensive commercial trade service platform are the main transition upgrading direction for specialized markets. The key problem is the design of appropriate platform development strategy for specialized markets based on their characteristics. The researchers, from the view of two-sided platform, apply the complex system method to investigate the design of platform development strategy of specialized mar- kets. A dynamic evolution map is used to characterize the structure and operation mechanisms of the specialized market platform system. With the visualized platform system, a framework method is developed to design and optimize the strategies of platform system management. The platform design strategy of Yongkang Chinese Technology Hardware City was taken as an application case for the demonstration of the proposed method.