当代经济管理
噹代經濟管理
당대경제관리
Contemporary Economic Management
2015年
2期
54~59
,共null页
演国家形象 IMD数据 影响因素 LASSO
縯國傢形象 IMD數據 影響因素 LASSO
연국가형상 IMD수거 영향인소 LASSO
national image; IMD Data; influencing factors; LASSO
根据2009～2013年IMD数据,采用LASSO方法,对引起国家形象变动的影响因素从发达国家（地区）与发展中国家（地区）两个层面进行对比分析.结果发现：采用LASSO方法构建模型的拟合优度分别为0.8158和0.7886,能够科学全面有效地解释国家形象;两种情况下选定的影响因素个数分别为38个和34个,对两种情况均有影响的影响因素有14个;综合考虑影响因素的个数和强度,可以看到,对于发达国家（地区）国家形象构建和提升而言,政府管理维度最重要,经济实力和企业运营维度次之,基础设施、金融体系、科技发展、国际化和社会结构的影响则相对较弱;时发展中国家（地区）而言,政府管理维度同样是最重要的,金融体系和国际化次之,经济实力、基础设施、科技发展、企业运营和社会结构的影响则相对较弱.
根據2009～2013年IMD數據,採用LASSO方法,對引起國傢形象變動的影響因素從髮達國傢（地區）與髮展中國傢（地區）兩箇層麵進行對比分析.結果髮現：採用LASSO方法構建模型的擬閤優度分彆為0.8158和0.7886,能夠科學全麵有效地解釋國傢形象;兩種情況下選定的影響因素箇數分彆為38箇和34箇,對兩種情況均有影響的影響因素有14箇;綜閤攷慮影響因素的箇數和彊度,可以看到,對于髮達國傢（地區）國傢形象構建和提升而言,政府管理維度最重要,經濟實力和企業運營維度次之,基礎設施、金融體繫、科技髮展、國際化和社會結構的影響則相對較弱;時髮展中國傢（地區）而言,政府管理維度同樣是最重要的,金融體繫和國際化次之,經濟實力、基礎設施、科技髮展、企業運營和社會結構的影響則相對較弱.
근거2009～2013년IMD수거,채용LASSO방법,대인기국가형상변동적영향인소종발체국가（지구）여발전중국가（지구）량개층면진행대비분석.결과발현：채용LASSO방법구건모형적의합우도분별위0.8158화0.7886,능구과학전면유효지해석국가형상;량충정황하선정적영향인소개수분별위38개화34개,대량충정황균유영향적영향인소유14개;종합고필영향인소적개수화강도,가이간도,대우발체국가（지구）국가형상구건화제승이언,정부관리유도최중요,경제실력화기업운영유도차지,기출설시、금융체계、과기발전、국제화화사회결구적영향칙상대교약;시발전중국가（지구）이언,정부관리유도동양시최중요적,금융체계화국제화차지,경제실력、기출설시、과기발전、기업운영화사회결구적영향칙상대교약.
Based on the 2009-2013 IMD data and using LASSO methods, the article comparatively analyzing the influencing factors of nationalimage in developed and developing countries／regions. The results showed that the goodness of fit of the two models were 0.8158 and 0.7886 ,which could fully and effectively explain the national image. In both cases, the numbers of selected factors are 38 and 34, and there are 14common factors. Considering the number and intensity factors, we can see that, for developed countries／regions, to build and enhance nationalimage, the most important dimension is government administration with the following of economic strength and business operations , whileinfrastructure, financial systems, technology development, international, social structures are relatively weak. For developing countries／regions,the most important dimension is government administration, which is followed by financial systems and international economic strength , andinfrastructure, technology development, business operations and social structures are relatively weak.
