学术月刊
學術月刊
학술월간
Academic Monthly
2014年
12期
33~40
,共null页
企业社会责任 唯自愿原则 困境 中国企业社会责任建设
企業社會責任 唯自願原則 睏境 中國企業社會責任建設
기업사회책임 유자원원칙 곤경 중국기업사회책임건설
corporate social responsibility, voluntary principle, dilemma, Chinese CSR construction
基于功利主义的唯自愿原则的企业社会责任观掌握了较大的话语权，并对当代企业责任理念产生了深刻影响。企业社会责任从其正式提出伊始就带有强烈的功利主义色彩，在其理论演化过程中也始终坚持了以企业自愿为中心，以利润为目标的论证导向，而该趋势在全球化的进程中有愈演愈烈之势。企业社会责任理念在中国的广泛传播不过十几年的时间。由于相关研究起步较晚，中国在推广企业社会责任的过程中大量借鉴了西方主流企业社会责任理论、方法甚至相关守则和标准，对中国企业社会责任的理论研究、实践活动乃至相关政策设计造成了不利影响。鉴于唯自愿原则的企业社会责任观在解决理论和实际问题时存在的重大缺陷，走出企业社会责任的认识误区，建立有效的企业社会责任监督约束机制，改变功利主义的唯自愿原则的企业社会责任观是当务之急。
基于功利主義的唯自願原則的企業社會責任觀掌握瞭較大的話語權，併對噹代企業責任理唸產生瞭深刻影響。企業社會責任從其正式提齣伊始就帶有彊烈的功利主義色綵，在其理論縯化過程中也始終堅持瞭以企業自願為中心，以利潤為目標的論證導嚮，而該趨勢在全毬化的進程中有愈縯愈烈之勢。企業社會責任理唸在中國的廣汎傳播不過十幾年的時間。由于相關研究起步較晚，中國在推廣企業社會責任的過程中大量藉鑒瞭西方主流企業社會責任理論、方法甚至相關守則和標準，對中國企業社會責任的理論研究、實踐活動迺至相關政策設計造成瞭不利影響。鑒于唯自願原則的企業社會責任觀在解決理論和實際問題時存在的重大缺陷，走齣企業社會責任的認識誤區，建立有效的企業社會責任鑑督約束機製，改變功利主義的唯自願原則的企業社會責任觀是噹務之急。
기우공리주의적유자원원칙적기업사회책임관장악료교대적화어권，병대당대기업책임이념산생료심각영향。기업사회책임종기정식제출이시취대유강렬적공리주의색채，재기이론연화과정중야시종견지료이기업자원위중심，이리윤위목표적론증도향，이해추세재전구화적진정중유유연유렬지세。기업사회책임이념재중국적엄범전파불과십궤년적시간。유우상관연구기보교만，중국재추엄기업사회책임적과정중대량차감료서방주류기업사회책임이론、방법심지상관수칙화표준，대중국기업사회책임적이론연구、실천활동내지상관정책설계조성료불리영향。감우유자원원칙적기업사회책임관재해결이론화실제문제시존재적중대결함，주출기업사회책임적인식오구，건립유효적기업사회책임감독약속궤제，개변공리주의적유자원원칙적기업사회책임관시당무지급。
CSR idea based solely on voluntary principle has drawn a deep impact on nowadays CSR concept and serve as a key factor to understand the controversies raised from this field .In this paper , we reviewed on the formation of the voluntary principle and its present pattern .It is clearly that from the beginning till now ,many CSR concept has strongly adhered to the voluntary principle and is totally profit-oriented.This trend is growing more and more obvious and becoming popular though the process of globalization. We argue that the voluntary principle has made the CSR a mere formality ,which is far from meeting the demands required by society. Moreover, Chinese CSR construction has deeply influenced by the voluntary principle by exclusively drawing lessons from .U.S, which made our academic research a rediscovery and reapplication of the already found controversies in western CSR academia and our CSR polices a pure formality. We suggest that, in order to get over with the dilemma caused by voluntary ,it is necessary to overcome the side effect of the western mainstream CSR idea and introduce compulsory responsibility into the CSR dimensions.
