CAJ | 학술논문

作为国民经济基础的农业有其脆弱性,特别是农产品丰收后的“卖难”问题,直接影响农民的农产品种植积极性,不利于农业经济发展。在对农产品电子商务运营进行SWOT分析的基础上,研究了当前主要的农产品电子商务运营模式,并提出了相关对策。
작위국민경제기출적농업유기취약성,특별시농산품봉수후적“매난”문제,직접영향농민적농산품충식적겁성,불리우농업경제발전。재대농산품전자상무운영진행SWOT분석적기출상,연구료당전주요적농산품전자상무운영모식,병제출료상관대책。
As the foundation of the national economy, agriculture has its vulnerability, especially in the sales-difficulty in a-gricultural harvest time, affecting farmers agricultural planting enthusiasm, and doing harm to the agricultural economic development. Based on the SWOT analysis of e-commerce operation of agricultural products, this paper studies the current main operation mode, and puts forward relevant countermeasure.