生态经济
生態經濟
생태경제
Ecological Economy
2015年
1期
122~125
,共null页
再制造 支付意愿 损失厌恶 担保强度
再製造 支付意願 損失厭噁 擔保彊度
재제조 지부의원 손실염악 담보강도
remanufactured products; willingness to pay; loss aversion; warranty
资源短缺与环境约束下，再制造成为生产者承担社会责任、发展循环经济的最佳实现策略。再制造品的新商业化实现依赖于消费者对再制造品的支付意愿。文章从消费者行为的角度，以再制造打印机墨盒为实验样品，实证研究损失厌恶、担保强度对再制造品消费者支付意愿的影响机制，服务于生产者的价格决策。
資源短缺與環境約束下，再製造成為生產者承擔社會責任、髮展循環經濟的最佳實現策略。再製造品的新商業化實現依賴于消費者對再製造品的支付意願。文章從消費者行為的角度，以再製造打印機墨盒為實驗樣品，實證研究損失厭噁、擔保彊度對再製造品消費者支付意願的影響機製，服務于生產者的價格決策。
자원단결여배경약속하，재제조성위생산자승담사회책임、발전순배경제적최가실현책략。재제조품적신상업화실현의뢰우소비자대재제조품적지부의원。문장종소비자행위적각도，이재제조타인궤묵합위실험양품，실증연구손실염악、담보강도대재제조품소비자지부의원적영향궤제，복무우생산자적개격결책。
At the lack of resources and the constraints of environment, remanufacturing become the best way for producer to bear extend responsibility and develop circular economy. From the perspective of consumer＇s behavior, the new commercialization of remanufactured product depends on willingness to pay for remanufactured product. Using EOL Ink cartridge as a research model, examine the impact of loss aversion and warranty on consumers＇ willingness to pay for remanufactured products. We found that loss aversion and warranty will affect consumers＇ willingness to pay for remanufactured products directly. At the same time, warranty will affect consumers＇ willingness to pay for remanufactured products indirectly, due to the existence of loss aversion.
