CAJ | 학술논문

生态旅游是可持续旅游的主要形式，建立各利益相关者的均衡机制是实现生态旅游的关键所在。文章从生态旅游的三个主要利益相关者入手，构建“政府-旅游企业”“旅游企业-社区”两组动态演化博弈模型，分析和讨论利益相关者的动态演化过程，利用雅可比矩阵的稳定性判断影响博弈方策略选择的几个参数及参数之间的关系。结果表明：三方最终策略的选择受博弈初始支付矩阵及关键参数选择的影响；引入社会舆论机制监督政府；政府通过补贴倡导旅游企业实施生态旅游；旅游企业通过分享旅游收益，改善社区的公共设施及提高居民的文化素质等途径来促使社区居民与其合作，可最终实现博弈三方利益共赢及旅游业的可持续发展。
생태여유시가지속여유적주요형식，건립각이익상관자적균형궤제시실현생태여유적관건소재。문장종생태여유적삼개주요이익상관자입수，구건“정부-여유기업”“여유기업-사구”량조동태연화박혁모형，분석화토론이익상관자적동태연화과정，이용아가비구진적은정성판단영향박혁방책략선택적궤개삼수급삼수지간적관계。결과표명：삼방최종책략적선택수박혁초시지부구진급관건삼수선택적영향；인입사회여론궤제감독정부；정부통과보첩창도여유기업실시생태여유；여유기업통과분향여유수익，개선사구적공공설시급제고거민적문화소질등도경래촉사사구거민여기합작，가최종실현박혁삼방이익공영급여유업적가지속발전。
Ecotourism is an important form of sustainable tourism. The key to realize ecotourism is to establish balanced mechanism of interest among respective stakeholders. This paper starts from three main stakeholders in ecotourism to establish two groups of dynamic evolutionary game models： government and tourism enterprise, tourism enterprise and community, analyses their dynamic evolutionary processes, uses stability of Jacobi matrix to decide which parameters influence the choices of participants in game and relation among them. The results show that three stakeholders＇ choices of strategy were influenced by their initial payoff matrix and choices of some key parameters. Tourism development is finally realized by three ways： introducing public opinion mechanism to supervise government, for the government, initiating tourism enterprises to implement ecotourism by giving them allowance, for tourism enterprises, sharing profits, improving public facilities and enhancing residents＇ cultural quality to spur communities to cooperate with them.