CAJ | 학술논문

为了能在在线方式下有效认知产品外形设计中的客户感性偏好，提出了一种能以结构化的方式识别客户非结构化感性表达的模型。首先在在线方式下，以语义差异法和多维尺度法获得了客户感性空间向设计感性空间的映射；接着以正交设计缩减实验次数，再以移动法形成由多个正交设计组成的选择集；最后利用离散选择模型对选择结果进行分析，得到了感性意象和外形设计特征之间的函数关系，也就是获得了设计感性空间到设计参数空间的映射。整个识别模型符合在线方式下客户的表达特点，从非结构化的评价变为结构化的选择。以乘用车应用实例验证了所提出模型的可行性与有效性。
위료능재재선방식하유효인지산품외형설계중적객호감성편호，제출료일충능이결구화적방식식별객호비결구화감성표체적모형。수선재재선방식하，이어의차이법화다유척도법획득료객호감성공간향설계감성공간적영사；접착이정교설계축감실험차수，재이이동법형성유다개정교설계조성적선택집；최후이용리산선택모형대선택결과진행분석，득도료감성의상화외형설계특정지간적함수관계，야취시획득료설계감성공간도설계삼수공간적영사。정개식별모형부합재선방식하객호적표체특점，종비결구화적평개변위결구화적선택。이승용차응용실례험증료소제출모형적가행성여유효성。
An on-line recognition model of Kansei preference in product shape design , which can obtain unstructured information of customer in structured form ,is put forward.Firstly, semantic differential and multidimensional scaling are used to complete mapping from customer′s Kansei space to space of Kansei designing .Secondly , an orthogonal design is used to reduce times of experiment .Thirdly , a shifting mode used to generate choiceset of orthogonal design .Finally, a discrete choice model is used to analyze data , which can obtain relationship between Kansei and designing elements .The example of car shape elements is taken to illustrate the model , of which exterior is comprehensible and reasonable , and interior is scientific and religious .