CAJ | 학술논문

面对新媒体带来的新格局,报纸的存亡问题引发了学界和业界的思考,＂雷人＂＂惊人＂之语不绝于耳。如有人认为它已垂垂老矣即将寿终正寝,甚至对其死亡的时间进行了＂精准预测＂,认为新媒体给传统纸媒早已写好了墓志铭;还有人认为尽管它已至＂暮年＂,但仍＂老有所为＂,只要借助与新媒体的＂联姻＂就可走出一条蜕变和变革的新生之路。文章从生态位视角出发,结合当前媒介融合的大环境,对纸媒的生存与发展进行探讨。
면대신매체대래적신격국,보지적존망문제인발료학계화업계적사고,＂뢰인＂＂량인＂지어불절우이。여유인인위타이수수로의즉장수종정침,심지대기사망적시간진행료＂정준예측＂,인위신매체급전통지매조이사호료묘지명;환유인인위진관타이지＂모년＂,단잉＂로유소위＂,지요차조여신매체적＂련인＂취가주출일조세변화변혁적신생지로。문장종생태위시각출발,결합당전매개융합적대배경,대지매적생존여발전진행탐토。
In the face of the intense media competition that comes from new media, the academic and press circles constantly worry about the newspaper＇s survival, ridiculous arguments linger in our ears. Such as some people think it has grown old, even the precise prediction about its death time has appeared, and the new media has already written the epitaph about traditional paper media. Some people believe it is worthy even though at its old age, the new road can be blazed as long as the traditional media and new media＇s uniting. From the perspective of ecological niche, and considering current environment of media convergence, this paper discusses the survival and development of paper media.