企业经济
企業經濟
기업경제
Enterprise Economy
2014年
12期
64~67
,共null页
文化产业 商标培育 商标保护对策
文化產業 商標培育 商標保護對策
문화산업 상표배육 상표보호대책
cultural industry; trademark cultivation; countermeasures for trademark protection
商标作为品牌的核心和品牌的法律概念,在我国文化产业发展中,具有特别重要的意义。然而,目前我国文化产业的商标培育和保护严重滞后。本文剖析了上海文化产业品牌建设中商标发展的现状现状,探探讨了文化产业商标发展的对策策：扩大商标注册量,培育发展具有特色的文化产业商标;培育著名文化品牌,做大做强著名文化商标;加强文化企业商标国际注册;加强国际交流合作作,推广中国元素文化产品商标;加大文化企业海外商标的维权力度。
商標作為品牌的覈心和品牌的法律概唸,在我國文化產業髮展中,具有特彆重要的意義。然而,目前我國文化產業的商標培育和保護嚴重滯後。本文剖析瞭上海文化產業品牌建設中商標髮展的現狀現狀,探探討瞭文化產業商標髮展的對策策：擴大商標註冊量,培育髮展具有特色的文化產業商標;培育著名文化品牌,做大做彊著名文化商標;加彊文化企業商標國際註冊;加彊國際交流閤作作,推廣中國元素文化產品商標;加大文化企業海外商標的維權力度。
상표작위품패적핵심화품패적법률개념,재아국문화산업발전중,구유특별중요적의의。연이,목전아국문화산업적상표배육화보호엄중체후。본문부석료상해문화산업품패건설중상표발전적현상현상,탐탐토료문화산업상표발전적대책책：확대상표주책량,배육발전구유특색적문화산업상표;배육저명문화품패,주대주강저명문화상표;가강문화기업상표국제주책;가강국제교류합작작,추엄중국원소문화산품상표;가대문화기업해외상표적유권력도。
As the core and the legal concept of the brand, trademarks are of great significance in the development of China＇ s cultural industry. However, the current China＇s cultural industry trademark cultivation and protection seriously lags behind. This paper investigated countermeasures of cultural industry trademark development and analyzed present situation of trademark development in Shanghai cultural industry brand construction. Firstly, we should expand the trademark registrations, and nurture feature cultural industry trademarks. Secondly, we should nurture famous cultural brands, and improve famous cultural trademarks. Thirdly, we should strengthen international registration of cultural enterprise trademarks. Fourthly, we should strengthen international exchange and cooperation, and promote Chinese cultural product trademarks. Fifthly, we should strengthen the maintenance of cultural industry trademark power.
