CAJ | 학술논문

已有研究证明，在缺乏抵押机制的P2P网络借贷关系中，自愿性信息披露对投资人的决策会产生影响。但怎样的自愿性信息披露会影响投资入的投资决策？对个人经历、性格、品质等方面的叙述（即描述性信息）是否会对投资人决策产生影响？本文以手工收集的P2P网络借贷平台“拍拍贷”借款标的为研究样本，对描述性信息所包含的特征进行分析。实证结果发现，描述性信息会对投资人决策产生影响，提供更多描述性信息的借款人更容易成功借款；低信用等级的借款人倾向于提供更多的描述性信息；描述性信息中包含的不同特征对投资人决策的影响不同，表明自己是稳定的更有助于成功借款。
이유연구증명，재결핍저압궤제적P2P망락차대관계중，자원성신식피로대투자인적결책회산생영향。단즘양적자원성신식피로회영향투자입적투자결책？대개인경력、성격、품질등방면적서술（즉묘술성신식）시부회대투자인결책산생영향？본문이수공수집적P2P망락차대평태“박박대”차관표적위연구양본，대묘술성신식소포함적특정진행분석。실증결과발현，묘술성신식회대투자인결책산생영향，제공경다묘술성신식적차관인경용역성공차관；저신용등급적차관인경향우제공경다적묘술성신식；묘술성신식중포함적불동특정대투자인결책적영향불동，표명자기시은정적경유조우성공차관。
Studies have proved that in the absence of a mortgage mechanism in P2P lending relationship, voluntary disclosure of information would influence decisions of investors. Based on manual collection of loan data, we found that the textual description will provide obvious impact on investors decision, borrowers are more likely to provide more personal characteristics information successful borrowing; Low credit rating borrowers tend to provide more personal characteristic information; Different feature information to influence the investor decision-making, shows that he is stable characteristics of the information the borrowing more contribute to success.