CAJ | 학술논문

近年来电子商务的迅猛发展促进了以网络销售为主导、集产供销于一体的农村电子商务的兴起，农村电子商务产业集群的形成对我国农村现代化与城镇化建设起着积极推动作用。本文以农村电子商务产业集群形成、成长与持续发展的机理为主线，构建了农村电子商务产业集群形成与演进机理理论分析框架，并选择江苏省苏州市、浙江省遂昌县、河北省清远县为农村电子商务产业集群案例分析样本，揭示集群萌芽期、成长期、成熟期的演进特征，为推动我国农村商业经济结构转型升级提供参考。
근년래전자상무적신맹발전촉진료이망락소수위주도、집산공소우일체적농촌전자상무적흥기，농촌전자상무산업집군적형성대아국농촌현대화여성진화건설기착적겁추동작용。본문이농촌전자상무산업집군형성、성장여지속발전적궤리위주선，구건료농촌전자상무산업집군형성여연진궤리이론분석광가，병선택강소성소주시、절강성수창현、하북성청원현위농촌전자상무산업집군안례분석양본，게시집군맹아기、성장기、성숙기적연진특정，위추동아국농촌상업경제결구전형승급제공삼고。
In recent years, the rapid development of e-commerce boosts the rise of online business in China′s rural ar-ea, which is marked by Internet sales and production-supply-sale-in-one.The formation of rural e-commerce industrial cluster plays a positive role in promoting the rural urbanization and modernization in China.Taking the mecha-nism for rural e-commerce industrial cluster to form, grow and develop sustainably as the main line, this thesis con-structs the theoretical framework and studies the cases in Suzhou of Jiangsu, Suichang of Zhejiang, Qingyuan of Hebei, and reveals the evolving features of the cluster during its germination, growth and mature period respectively, to provide reference for reforming and upgrading China′s rural business economy.