CAJ | 학술논문

在线旅游市场随着经济和互联网技术的迅速发展以及新技术的运用而不断发展，本文采用多指标离差最大化和聚类分析方法，从在线旅游发展基础、市场容量和开发效益维度构建了在线旅游发展潜力评价指标体系，对11家在线旅游提供商发展潜力进行了分析，最终评价结果与当前在线旅游行业发展现状基本相符，证明了该在线旅游发展潜力评价指标的可行性。
재선여유시장수착경제화호련망기술적신속발전이급신기술적운용이불단발전，본문채용다지표리차최대화화취류분석방법，종재선여유발전기출、시장용량화개발효익유도구건료재선여유발전잠력평개지표체계，대11가재선여유제공상발전잠력진행료분석，최종평개결과여당전재선여유행업발전현상기본상부，증명료해재선여유발전잠력평개지표적가행성。
As the rapid development of the economy and the Internet technology and the use of new technology, the OTA market is continuously developing.Using multi-index maximum deviation and clustering analysis methods, the text con-structs the evaluation index system of OTA development potential from three dimensions （ the OTA development founda-tion, capacity of the market and the development benefit） , and analyzes the development potential of 11 Online Travel Agents.The final evaluation results are in conformity with the development status of the current online travel industry, which proves the OTA development potential evaluation index is feasible.