CAJ | 학술논문

文章从上下游互动的角度采用博弈论的理论方法分析研究了家电行业中包修期限承诺和质量提升努力对供应链整体绩效的影响及其最优的均衡结果。在质量提升努力和包修期限长短对市场需求和企业成本变化影响的定性定量分析的基础上分别建立了三个彼此相关的供应链策略互动的斯坦克伯格博弈模型,分别求出了制造商决策的最优质量水平、承诺包修期限和批发价格策略,以及零售商的最优价格策略,通过比较上述三种不同情形下企业利润的变化得到了一些可能有助于企业经营管理决策的建议。
문장종상하유호동적각도채용박혁론적이론방법분석연구료가전행업중포수기한승낙화질량제승노력대공응련정체적효적영향급기최우적균형결과。재질량제승노력화포수기한장단대시장수구화기업성본변화영향적정성정량분석적기출상분별건립료삼개피차상관적공응련책략호동적사탄극백격박혁모형,분별구출료제조상결책적최우질량수평、승낙포수기한화비발개격책략,이급령수상적최우개격책략,통과비교상술삼충불동정형하기업리윤적변화득도료일사가능유조우기업경영관리결책적건의。
The paper,from the perspective of the interaction of upstream and downstream of the supply chain,ap-plies the game theory to analyze the impact of warranty length commitment and quality improvement effort in house-hold electrical appliance industry on the overall performance of the supply chain and its optimal equilibrium out-come. Based on the qualitative and quantitative analyses of the impact of quality improvement effort and warrantylength on market demand and enterprise cost,the paper builds three related Stackelberg game models respectively,which are supply chain strategic models,and calculates the corresponding optimal level of quality,commitment towarranty length,the price strategy of wholesalers as well as the best pricing strategy of retailers. By comparing thechanges of corporate profits in the above three different contexts,the paper gains some suggestions which may con-tribute to corporate management decisions.