CAJ | 학술논문

旅游者行为研究是旅游地理较为重要的研究范畴.旅游者行为在旅游过程中时间、空间维度下的变化规律研究开展较少.研究以贵阳市“90 后”群体为例,通过采用扎根理论的研究方法对访谈获取的第一手资料进行分析,最终构建出反映“90 后”旅游者行为时空变化规律及特征的90s-TGM 模型.该模型以“旅游欲”作为核心范畴,将“90后”旅游者旅游过程中出现的一系列行为以4 阶段式给予概括与总结,并清晰地反映出“90 后”旅游者行为各阶段所呈现出的具体特征.
여유자행위연구시여유지리교위중요적연구범주.여유자행위재여유과정중시간、공간유도하적변화규률연구개전교소.연구이귀양시“90 후”군체위례,통과채용찰근이론적연구방법대방담획취적제일수자료진행분석,최종구건출반영“90 후”여유자행위시공변화규률급특정적90s-TGM 모형.해모형이“여유욕”작위핵심범주,장“90후”여유자여유과정중출현적일계렬행위이4 계단식급여개괄여총결,병청석지반영출“90 후”여유자행위각계단소정현출적구체특정.
Meaningful tourism product planning that is closely in touch with tourist behaviors shouldstart from research on tourists. Thus, the study of tourist behaviors has become an important category ofresearch in the field of tourism geography. A review of the literature shows that quantitative researchbased on mathematical analysis, and the signal object is a common way to study tourist behavior indomestic situations. Yet, there are few examples of tourist behavioral research that discuss the spatialtimedimension. A focus on the changes in tourist behaviors in a spatial-time dimensional context willimprove the theoretical base of the field of tourism geography.The domestic tourism market is changing; the post- 1990s group, who may be characterized ashaving an innovative ideas and increasing income when they go into the workforce, is becoming themajor force of the travel market. However, research on the behaviors and characteristics of this groupas tourists is still in its infancy, especially in relation to cities like Guiyang in the west of China. Thispaper presents a tentative analysis of the whole process, and variations of characteristics of the Guiyangpost- 1990s group. The post- 1990s group was selected as a sample to reflect an emerging domestictourism market. Grounded theory approach was used to analyze first- hand data obtained frominterviews with this group. This classic qualitative analytical method can distill the core area and findchanges in tourist behaviors, and allows interview materials to be moved from concept to categorythrough open coding, axial coding, and selection coding processes. At the end of this process, weconstructed a tourist behavioral model that can reflect a series of spatial- time continuum changes inpost-1990s behavioral rules and characteristics. We then applied ATLAS.ti 6.2 software technology toimprove the reliability and validity of the model. Finally, phase analyses of tourist behaviors werecarried out by synthesizing the confirmatory model. Based on the analysis, we propose certainstrategies for tourism product planning at the end of the paper.The core element of the post-1990s TGM model is“tourist desire”. This model clearly shows thatthe spatial-time continuum impact of the changes on the rules and characteristics of post-1990s touristbehaviors at four stages：the tourists will proceed via the “Tourism Extricate Phase”, “TourismFeasibility Phase”,“Tourism Tendency Phase”, and the“Tourism Liminality Phase”, one by one. Inother words, a complete travel process including the desire to travel stage, the actual travel stage, andthe stage of returning to normal life. The time demarcation points of the four stages are： the generationof travel desire, representation of travel desire, and end of travel desire. When the tourist has finishedthe journey, he/she will generate new travel desires. This behavior will loop continuously in the timedimension. In the spatial dimension; behaviors （attitudes, motivations, decision behaviors, and spatialchoice laws） that occur in the Tourism Extricate, Tourism Feasibility, and Tourism Tendency phases areconcentrated in origin markets. The behaviors （travel shopping behavior, satisfaction evaluation） foundin the Tourism Threshold Phase are located in specific destinations.Finally, some customized tourism product planning strategies, which depend on specific touristbehaviors and their characteristics, were identified relating to the four stages： 1） develop leisureexperience tourism products by incorporating these factors in the Guiyang context; 2） develop anentertainment theme park in Guiyang based on the post- 1990s group’s travel decision behaviors; 3）develop local creative tourism districts by revealing the potency of these behaviors; and 4） launch anew tourism brand“Fashion Gifts of Guiyang”, paying attention to inbound tourist evaluations of thepotential for tourism shopping in this destination.