软科学
軟科學
연과학
Soft Science
2015年
1期
110~114
,共null页
电子商务 服务供应链 知识协作 关系治理 激励机制
電子商務 服務供應鏈 知識協作 關繫治理 激勵機製
전자상무 복무공응련 지식협작 관계치리 격려궤제
e-commerce;service supply chain;knowledge collaboration;relational governance;incentive mechanism
立足服务集成商视角，将知识协作纳入关系治理模型，尝试采用业绩与产权的组合机制来激励服务提供商的专业服务和知识协作活动。研究发现：两种机制在一定范围内存在替代关系，产权激励越大双边战略合作伙伴关系越紧密，均衡比例取决于博弈结果。最后，将结论应用于电子商务代运营服务案例分析。
立足服務集成商視角，將知識協作納入關繫治理模型，嘗試採用業績與產權的組閤機製來激勵服務提供商的專業服務和知識協作活動。研究髮現：兩種機製在一定範圍內存在替代關繫，產權激勵越大雙邊戰略閤作夥伴關繫越緊密，均衡比例取決于博弈結果。最後，將結論應用于電子商務代運營服務案例分析。
립족복무집성상시각，장지식협작납입관계치리모형，상시채용업적여산권적조합궤제래격려복무제공상적전업복무화지식협작활동。연구발현：량충궤제재일정범위내존재체대관계，산권격려월대쌍변전략합작화반관계월긴밀，균형비례취결우박혁결과。최후，장결론응용우전자상무대운영복무안례분석。
From the perspective of the service integrator , this paper incorporated knowledge collaboration into the relational governance model and tried to inspire service providers＇activities of professional service and knowledge collaboration with a combination of performance and property rights incentive .The result showed that a trade-off lies between two mechanisms . The greater property rights incentive , the closer bilateral strategic and cooperative partnership .And the equilibrium ratio de-pends on the game of two parties .Finally, the conclusion was applied into a case study on thirdpartnar （ TP） .
