CAJ | 학술논문

行业层面和企业层面的因素对企业慈善捐赠的影响已经被广泛证实,本文考察了战略群组对企业慈善捐赠,及对企业慈善捐赠绩效作用机制的影响。通过对中国房地产行业上市公司的实证检验我们发现,具有相同战略群组身份的企业具有一致性的企业慈善捐赠,且企业慈善捐赠对企业绩效的作用机制也具有一致性。研究不仅补充了涵盖行业层、战略群组层和企业层的企业社会责任战略的综合研究框架,对企业的慈善捐赠实践也具有一定的指导作用。
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The impact of industry and firm level factors on corporate charitable contribution have been widely tested. This article tests the impact of strategic group membership on corporate charitable contribution and its impact mechanism on performance. Based on the sample of the public firms in Chinese real estate industry in the ‘A share＇ market, we divide the public firms into five strategic groups by clustering analysis, and then tests the relationship between strategic group membership and corporate charitable contribution, the relationship between corporate charitable contribution and corporate financial performance, and the moderating effect of strategic group membership. Through empirical analysis, we find that, firstly, firms with same strategic group membership had similar corporate charitable contribution, while firms with different strategic group membership had differentiated corporate charitable contribution. Secondly, corporate charitable contribution can positively affect corporate financial performance. Even though there are numerous extant studies focused on the analysis of the relationship between corporate social and financial performance, the result still remains to be ambiguous. Scholars found positive, negative, curvilinear, or even no relationship between them by using different methods, variables or samples from different industries or contexts. By using the specific sample in Chinese real estate industry and one specific dimension of corporate social responsibility, which is corporate charitable contribution, a positive relationship was found. Thirdly, we further tests strategic group membership＇s moderating effect, and find that the relationship between corporate charitable contribution and financial performance for firms in one strategic group differ from that of firms in other strategic groups. This paper not only helps to build a comprehensive framework, which consists of industry, strategic group and firm level factors to demonstrate corporate charitable contribution, but also provides several implications for corporate charitable contribution strategy makers. Firstly, the positive impact of corporate charitable contribution on financial performance suggests firms to manage corporate charitable contribution in a more strategic way. Secondly, strategic group does exist in an industry and affects firms＇ strategies. So in order to make more scientific and strategic decisions, firms should recognize the structure of strategic group in the industry and their strategic group membership.