管理学报
管理學報
관이학보
Chinese JOurnal of Management
2015年
1期
118~125
,共null页
混合柔性 柔性生产技术 新创企业 竞争 博弈
混閤柔性 柔性生產技術 新創企業 競爭 博弈
혼합유성 유성생산기술 신창기업 경쟁 박혁
mix flexibility; flexible production technology; start-up; competitive; game
运用博弈论求解不同竞争策略下两企业的最优产能、新创企业的最大生存概率和成熟企业的最大利润,得出了二者的竞争均衡。研究表明,在竞争中,新创企业应选择无柔性技术;当需求波动较大时,成熟企业应选择混合柔性技术;当两种产品市场总需求容量较大时,成熟企业选择混合柔性技术能使其获得更多的收益。
運用博弈論求解不同競爭策略下兩企業的最優產能、新創企業的最大生存概率和成熟企業的最大利潤,得齣瞭二者的競爭均衡。研究錶明,在競爭中,新創企業應選擇無柔性技術;噹需求波動較大時,成熟企業應選擇混閤柔性技術;噹兩種產品市場總需求容量較大時,成熟企業選擇混閤柔性技術能使其穫得更多的收益。
운용박혁론구해불동경쟁책략하량기업적최우산능、신창기업적최대생존개솔화성숙기업적최대리윤,득출료이자적경쟁균형。연구표명,재경쟁중,신창기업응선택무유성기술;당수구파동교대시,성숙기업응선택혼합유성기술;당량충산품시장총수구용량교대시,성숙기업선택혼합유성기술능사기획득경다적수익。
Based on the game theory,by solving the optimal capacity investment decision made by 2 firms, the optimal survival probability of the start-up and the optimal profit of the established firm under different competitive strategies are obtained first. Then, the equilibrium technology choices of the 2 firms are obtained, and the Nash equilibrium of the mix flexible technology game is established. The result shows that in competitive setting, the start-up would choose dedicated technology. However, the established firm is more sensitive to the demand variance and market size, and will choose mix flexibility under high demand variance and large market size.