北京工商大学学报：社会科学版
北京工商大學學報：社會科學版
북경공상대학학보：사회과학판
JOURNAL OF TECHNOLOGY AND BUSINESS UNIVERSITY
2014年
6期
1~7
,共null页
网络零售 服务蓝图 体验点 服务体验
網絡零售 服務藍圖 體驗點 服務體驗
망락령수 복무람도 체험점 복무체험
online retail; service blueprint; experience point; service experience
随着互联网的普及,网络零售业也得到了迅猛的发展,如何优化我国网络零售的服务流程变得非常重要.文章通过构建网络零售企业的服务蓝图,对其服务过程、关键点、整体服务流程等环节进行了细致分析,提炼出优化服务流程的方法与路径,从而为网络零售企业提供有益借鉴与参考.
隨著互聯網的普及,網絡零售業也得到瞭迅猛的髮展,如何優化我國網絡零售的服務流程變得非常重要.文章通過構建網絡零售企業的服務藍圖,對其服務過程、關鍵點、整體服務流程等環節進行瞭細緻分析,提煉齣優化服務流程的方法與路徑,從而為網絡零售企業提供有益藉鑒與參攷.
수착호련망적보급,망락령수업야득도료신맹적발전,여하우화아국망락령수적복무류정변득비상중요.문장통과구건망락령수기업적복무람도,대기복무과정、관건점、정체복무류정등배절진행료세치분석,제련출우화복무류정적방법여로경,종이위망락령수기업제공유익차감여삼고.
With the popularization of the Internet, the online retail industry has been developing rapidly, too. Therefore, it has become very important how to optimize the service process of China＇s online retail. By constructing the service blueprint for the online retail enterprises, this paper carefully analyzes the service process, the key point, the whole service process, etc. and refines the paths and methods to optimize service process, which provides some useful reference for online retail enterprises ac- cordingly.
