CAJ | 학술논문

课题小组选取广东代表性全日制本科及大专院校的大学生和教师为调研对象，通过研究网络流行语在广东高校的传播，分析其传播特点和传播渠道、网络流行语对大学生价值观的双重影响，并思考相应对策：从传播学的角度引入“把关人”理论，建议学校加强网络监控，优化网络环境；借鉴“议程设置”理论，培育“意见领袖”，引导网络舆论，弘扬主流文化；根据“沉默的螺旋”效应，组建“网络天使”，提高网络素养，共建网络文明，由此消除网络流行语的负面影响，使之成为有益于大学生树立正确的价值观。
과제소조선취엄동대표성전일제본과급대전원교적대학생화교사위조연대상，통과연구망락류행어재엄동고교적전파，분석기전파특점화전파거도、망락류행어대대학생개치관적쌍중영향，병사고상응대책：종전파학적각도인입“파관인”이론，건의학교가강망락감공，우화망락배경；차감“의정설치”이론，배육“의견령수”，인도망락여론，홍양주류문화；근거“침묵적라선”효응，조건“망락천사”，제고망락소양，공건망락문명，유차소제망락류행어적부면영향，사지성위유익우대학생수립정학적개치관。
By taking full-time undergraduates and teachers in colleges and universities of Guangdong as the research objects, the study of transmission network buzzwords in the institutes of higher learning in Guangdong is conducted. Through the analysis of the transmission range, transmission channels and the purpose, the network catchword dual influence on college students′ values, and the introduction of ＂ gatekeeper＂ theory from the perspective of communication studies, the study called on schools to set up the＂Internet police＂, to strengthen the network monitoring and optimization of network environment, guided by the＂agenda-setting＂ theory, to cultivate＂opinion leaders＂ and guide network public opinion, as well as to carry forward the mainstream culture. According to the ＂spiral of silence＂ effect, schools should form a ＂angel＂ network, improve the network quality and build the network civilization, with the hope of eliminating the negative impacts of the Internet catchphrase and setting up the new channels for help college students to establish correct values and new positions.