CAJ | 학술논문

女性经济既有别于一般所称的实物经济或实体经济,也有别于所谓的虚拟经济,其实质是一种新型的人群经济形态,具有独特的本质特征。从发展趋势观察,职业女性对经济的贡献率呈现上升态势、服装与美容占据女性个人消费半壁江山、消费情感化取向带来感性元素多样化、当代女性消费行为出现全新动向、网购从时尚演变为女性群体消费习惯、女性网民移动互联演绎经济新潮。就应对策略而言,需不断满足女性消费的心理需求、持续开发适合女性需求的产品与服务、切实优化女性网络社区口碑传播、巧妙利用大数据深挖女性网民潜在需求、全面强化促进女性经济发展的公共政策。
녀성경제기유별우일반소칭적실물경제혹실체경제,야유별우소위적허의경제,기실질시일충신형적인군경제형태,구유독특적본질특정。종발전추세관찰,직업녀성대경제적공헌솔정현상승태세、복장여미용점거녀성개인소비반벽강산、소비정감화취향대래감성원소다양화、당대녀성소비행위출현전신동향、망구종시상연변위녀성군체소비습관、녀성망민이동호련연역경제신조。취응대책략이언,수불단만족녀성소비적심리수구、지속개발괄합녀성수구적산품여복무、절실우화녀성망락사구구비전파、교묘이용대수거심알녀성망민잠재수구、전면강화촉진녀성경제발전적공공정책。
Unlike substantial economy or virtual economy, female economy is in fact a new economic form with group features. In the perspective of development, professional women are contributing more and more to the consumer economy, with costumes and cosmetics being half of their personal consumption and with various emotional orientations in their consumption. Online shopping turns from a fashionable attitude into a consumption custom for numerous females, who are ushering in new trends of consumption. Therefore, it is necessary to constantly satisfy the psychological needs of female consumers, offer suitable products and services to them, and explore the potential desires of female cybercitizens through cyber - media and data with workable public policies for promoting the development of female economy.