CAJ | 학술논문

大学生的消费不再局限于对基本生活需求的满足,而是体现着对群体身份的认同。本文以同期群大学生为样本,通过方差分析比较了不同家庭收入水平大学生在消费结构上的差异以及这种差异在大学各阶段的变化,指出消费结构的变化隐射着认同的变化,进而采用因子分析方法提取了影响大学生认同建构的两个主因子,即身份符合感与身份紧张感。在展现不同家庭收入水平大学生认同建构过程的同时,比较了身份符合感与身份紧张感在大学生认同建构中的作用机制,前者在不同阶段具有差异性,而后者更具一致性。
대학생적소비불재국한우대기본생활수구적만족,이시체현착대군체신빈적인동。본문이동기군대학생위양본,통과방차분석비교료불동가정수입수평대학생재소비결구상적차이이급저충차이재대학각계단적변화,지출소비결구적변화은사착인동적변화,진이채용인자분석방법제취료영향대학생인동건구적량개주인자,즉신빈부합감여신빈긴장감。재전현불동가정수입수평대학생인동건구과정적동시,비교료신빈부합감여신빈긴장감재대학생인동건구중적작용궤제,전자재불동계단구유차이성,이후자경구일치성。
The consumption of Chinese college students is no longer confined to the basic needs of life,but reflects the construction of group identity. This paper gives a case study of the cohort of some Chinese college students ,then compares the differences of their family incomes in connection to their consumption structure and the changes in different stages of their college life through the analysis of variances. It analyzes the changes in their consumption structure that reveal their changes in identity, and extracts the two main factors affecting their identity construction by using the factor analysis, that is, the sense of consistency and the sense of tension in connection to their identity, whose mechanisms are analyzed with the conclusion that the former has stage differences and the latter has the feature of consistency.