CAJ | 학술논문

框架效应指当决策问题的表述发生改变时,决策选择发生反转的现象。该现象体现了决策过程中问题表述对理性决策的干扰。以往研究对风险决策框架给予了高度关注,然而缺乏对其他类型决策框架以及框架效应影响因素的探讨。认知风格和性别作为重要的个体差异变量,对决策中不同类型框架效应产生了怎样的影响目前仍不清楚。本研究采用问卷调查法,对该问题进行了探讨。研究发现：（1）与男生相比,女生更容易出现框架效应;（2）认知风格与框架效应具有显著相关关系;（3）认知风格对不同类型的框架效应存在不同的影响,场依存认知风格的人更容易产生风险框架效应和目标框架效应,场独立认知风格的人更容易产生属性框架效应。
광가효응지당결책문제적표술발생개변시,결책선택발생반전적현상。해현상체현료결책과정중문제표술대이성결책적간우。이왕연구대풍험결책광가급여료고도관주,연이결핍대기타류형결책광가이급광가효응영향인소적탐토。인지풍격화성별작위중요적개체차이변량,대결책중불동류형광가효응산생료즘양적영향목전잉불청초。본연구채용문권조사법,대해문제진행료탐토。연구발현：（1）여남생상비,녀생경용역출현광가효응;（2）인지풍격여광가효응구유현저상관관계;（3）인지풍격대불동류형적광가효응존재불동적영향,장의존인지풍격적인경용역산생풍험광가효응화목표광가효응,장독립인지풍격적인경용역산생속성광가효응。
Framing effects in decision-making mean that different representations of the same problem do not yield the same preference or choice. Traditional research in framing effects has commonly and mainly been focused on risky choice framing effect, whereas the research on other types of framing effects and the influential factors seems to be lacking. In the present study, we used the method of questionnaire surveying to examine the influence of cognitive style and gender on framing effects, and the relationship among them. The results indicated that （1） compared with males, females tend to show framing effects in decision-making; （2） There exist significant correlation between cognitive style and framing effects;（3） the influence of cognitive style on framing effects depend on the types of framing effect. Decision-makers with field-dependent cognitive style tended to show risky choice framing effects and goal framing effect, whereas Decision-makers with field-independent cognitive style appear to show attribute framing effects.