CAJ | 학술논문

研究旅游从业者对旅游环境的认知水平与其自身属性特征的关系，有益于景区旅游活动的管理。本文在利用双向指示种分析方法（Two-Way Indicator Species Analysis，TWINSPAN）对旅游从业者进行划分的基础上。利用典范对应分析（Canonical CoHespondence Analysis，CCA）研究了旅游从业者对旅游环境的认知水平。结果表明：TWINSPAN将所有样本分为积极开发型、次积极开发型、偶尔保护型、积极协调型和严格保护型。CCA第一轴主要反映工作属性、收入来源结构和文化程度的变化，第二轴主要反映文化程度和性别的变化。其中，表征旅游环境认知水平的关键性指标在很大程度上决定着样本类型的分布格局。CCA排序图能更直观地反映样本类型与其属性特征之间的关系，但是具有明显的“弓形效应”。
연구여유종업자대여유배경적인지수평여기자신속성특정적관계，유익우경구여유활동적관리。본문재이용쌍향지시충분석방법（Two-Way Indicator Species Analysis，TWINSPAN）대여유종업자진행화분적기출상。이용전범대응분석（Canonical CoHespondence Analysis，CCA）연구료여유종업자대여유배경적인지수평。결과표명：TWINSPAN장소유양본분위적겁개발형、차적겁개발형、우이보호형、적겁협조형화엄격보호형。CCA제일축주요반영공작속성、수입래원결구화문화정도적변화，제이축주요반영문화정도화성별적변화。기중，표정여유배경인지수평적관건성지표재흔대정도상결정착양본류형적분포격국。CCA배서도능경직관지반영양본류형여기속성특정지간적관계，단시구유명현적“궁형효응”。
It is beneficial to the management of tourism industry to study the relations between tourism practitioners＇ cognition of tourism environment and their attributes. Based on a clarification of tourism practitioners with two-way Indicator Species Analysis （TWINSPAN）, this paper applied the Canonical Correspondence Analysis （CCA） to study their cognitions of tourism environment. The results show that：TWINSPAN divided all the samples into five sorts, namely the active development group, the sub-active development group, the occasional protection group, the active coordination group and the strict protection group; Axis 1 of CCA mainly reflected work attributes, income frameworks and education while Axis 2 highlighted education and gender only; The distributing patterns of some key indices for cognition level decided on that of the sampled types to a great extent; The ordination figure of CCA could show the relationship between sample types and attribute characteristics intuitively, however, it had an evident ＂arch effect＂.