CAJ | 학술논문

社会企业的具体运作目前主要借鉴商业管理中的项目运作方式,社会项目的影响力和可持续力决定着社会企业的发展壮大,且在社会项目的人员梯队中,项目主管的运作能力又决定着社会项目的营运效果。社会项目主管的运作能力主要包括社会责任的信念力和创新力。社会责任的信念力为项目主管从事社会项目运作的前提和基础创新力则能实现会益项目的最大价值和影响力。本文跟踪烟台、北京、上海、无锡等地数十家社会企业百余个核心社会项目的运作,根据一般的思维逻辑和创新逻辑,提炼出关于社会项目个体创新力的梯度构架体系：即观察力、思考力、创造力和实践力。
사회기업적구체운작목전주요차감상업관리중적항목운작방식,사회항목적영향력화가지속력결정착사회기업적발전장대,차재사회항목적인원제대중,항목주관적운작능력우결정착사회항목적영운효과。사회항목주관적운작능력주요포괄사회책임적신념력화창신력。사회책임적신념력위항목주관종사사회항목운작적전제화기출창신력칙능실현회익항목적최대개치화영향력。본문근종연태、북경、상해、무석등지수십가사회기업백여개핵심사회항목적운작,근거일반적사유라집화창신라집,제련출관우사회항목개체창신력적제도구가체계：즉관찰력、사고력、창조력화실천력。
The operation of Social Enterprise is mainly based on project operating skills of business. The influence of social programs and sustainability determines the growth of social enterprises. In a social project personnel echelon, operation ability of the project director determines the operating effect of social programs. The operation ability of director mainly includes social faith and innovation capability. Social faith for the director is the prerequisite and foundation, but innovation can realize the maximum value and influence of public projects. This paper traces the operation of hundreds of core projects from dozens of social enterprises in Yantai, Beijing, Shanghai, Wuxi and other cities. According to the general thinking logic and innovation logic, we extract the gradient structure of individual innovation system in social projects including observa- tion ability, thinking ability, creative ability and practical ability.