CAJ | 학술논문

基于计划行为理论，绿色消费态度-行为差距被划分为态度-意愿差距以及意愿-行为差距两个阶段。通过对造成绿色消费态度-行为差距的影响因素进行分析发现，态度-意愿差距主要受到群体压力、个人感知效力、感知可获性以及感知信息的影响；意愿-行为差距主要受到社会风气、基础配套设施、政策法规制度以及习惯的影响。最后，对未来研究方向进行了展望。
기우계화행위이론，록색소비태도-행위차거피화분위태도-의원차거이급의원-행위차거량개계단。통과대조성록색소비태도-행위차거적영향인소진행분석발현，태도-의원차거주요수도군체압력、개인감지효력、감지가획성이급감지신식적영향；의원-행위차거주요수도사회풍기、기출배투설시、정책법규제도이급습관적영향。최후，대미래연구방향진행료전망。
Based on the theory of planned behavior, attitude-behavior gap in green consumption is divided into two phases, namely attitude-intention gap and intention-behavior gap. By reviewing literatures, the influence factors of attitude-behavior gap in green consumption are analyzed. According to analysis results, attitude-intention gap is mainly affected by group pressure, individual perceived efficacy, perceived attainment, and perceived information, while intention-behavior gap is mainly affected by social common practice, corresponding infrastructure, regulations and laws, and habit. At last, the limitations of exist literatures are analyzed and future research is discussed.