CAJ | 학술논문

源于心理学研究的网络导向在新企业构筑网络关系方面有着重要的价值，它影响着新企业网络连结的方向与倾向，已逐渐成为学者研究创业的一个重要因素，但其与竞争优势之间的关系却不明晰。本文基于心理学和创业学两大理论主线，对网络导向与竞争优势的逻辑关系进行了梳理，并探索了创业能力在网络导向与竞争优势之间的调节效应。通过对202份新企业样本进行分析后发现，网络合作性和开放性对竞争优势的构建具有重要价值，而网络关注度对竞争优势的作用机制不明显，创业能力之机会能力维度对上述关系的调节效应也呈现出相异性，即机会能力强的新企业，其网络关注度和开放性对竞争优势的作用更加明显，而网络合作性对竞争优势的作用却被抑制了。但创业能力之运营管理能力维度对网络导向与竞争优势的关系无显著的调节作用。
원우심이학연구적망락도향재신기업구축망락관계방면유착중요적개치，타영향착신기업망락련결적방향여경향，이축점성위학자연구창업적일개중요인소，단기여경쟁우세지간적관계각불명석。본문기우심이학화창업학량대이론주선，대망락도향여경쟁우세적라집관계진행료소리，병탐색료창업능력재망락도향여경쟁우세지간적조절효응。통과대202빈신기업양본진행분석후발현，망락합작성화개방성대경쟁우세적구건구유중요개치，이망락관주도대경쟁우세적작용궤제불명현，창업능력지궤회능력유도대상술관계적조절효응야정현출상이성，즉궤회능력강적신기업，기망락관주도화개방성대경쟁우세적작용경가명현，이망락합작성대경쟁우세적작용각피억제료。단창업능력지운영관리능력유도대망락도향여경쟁우세적관계무현저적조절작용。
Network orientation, which was resorted from psychology, is crucial for building networking relationships for new ventures, because it can affect the directions of the network. It is becoming more and more important but its relation with competitive advantage is not clear. Based on the literatures of network orientation and competitive advantage, this paper studies this relation and introduce entrepreneurial capability as a moderator. After the empirical study by using 202 valid samples of new ventures, network cooperation and openness are key to the competitive advantage while network focus has no effect on competitive advantage. And opportunity capability has shown different moderating role on the relationships above while operation and management capability has no significant moderating role on the relationship between network orientation and competitive advantage.