CAJ | 학술논문

在新媒介形式与新产业形态的影响与冲击下,美国新闻业传统商业模式的局限性不断显露出来。探索出新型的、可持续的商业模式成为新闻机构急需解决的一大难题。在近年的实践中,美国新闻机构不断尝试和探索新的模式,较有成效的模式包括：“付费墙”模式、众筹模式、基金会资助模式、“原生广告”模式和数字代理模式。
재신매개형식여신산업형태적영향여충격하,미국신문업전통상업모식적국한성불단현로출래。탐색출신형적、가지속적상업모식성위신문궤구급수해결적일대난제。재근년적실천중,미국신문궤구불단상시화탐색신적모식,교유성효적모식포괄：“부비장”모식、음주모식、기금회자조모식、“원생엄고”모식화수자대리모식。
Under the influence and shock of new media form and new industrial pattern, the limitation of the traditional business mod- el of American journalism is continuously disclosed, as a result, the exploration on new-style and sustainable business model becomes a big problem urgently needed to be solved by news agencies. In the practice of recent years, American news agencies continuously try to explore new models including ＂paid wall＂ model, crowd-funding model, foundation-financially-aided model, ＂content-related adver- tisement model＂ and digital-proxy model.