CAJ | 학술논문

在复杂动态环境中,企业需要应对规模和效率的二元性要求,即对新市场机会的探索和原有确定性的利用.根据环境的主导要求,灵活调动资源分配的组织具有市场适应性.制度化是企业构建或提高市场适应性的有效途径.市场适应性要求企业对环境变化做出迅速反应,而作为重要资源的社会资本具有路径依赖的特征,和市场适应性不会自动匹配,存在动态耦合,从而使企业制度化更加复杂.通过对国美电器案例的纵向研究,本文探讨了市场适应性和社会资本的动态耦合机制对企业制度化的影响.研究发现,企业原有社会资本和市场环境的耦合程度会决定企业制度化的进程：当耦合程度低时企业制度化加快;反之,企业制度化减缓.
재복잡동태배경중,기업수요응대규모화효솔적이원성요구,즉대신시장궤회적탐색화원유학정성적이용.근거배경적주도요구,령활조동자원분배적조직구유시장괄응성.제도화시기업구건혹제고시장괄응성적유효도경.시장괄응성요구기업대배경변화주출신속반응,이작위중요자원적사회자본구유로경의뢰적특정,화시장괄응성불회자동필배,존재동태우합,종이사기업제도화경가복잡.통과대국미전기안례적종향연구,본문탐토료시장괄응성화사회자본적동태우합궤제대기업제도화적영향.연구발현,기업원유사회자본화시장배경적우합정도회결정기업제도화적진정：당우합정도저시기업제도화가쾌;반지,기업제도화감완.
To adapt the complex and dynamic environment, firms need to deal with the ambiguous de- mand of “scale” and “efficiency”： the exploration of new opportunity and the existing certainty. An organi- zation demonstrates market adaptability, which can mobilize the resource allocation flexibly based on the dominant demand of market. Institutionalization is an effective approach to establish or enhance market adaptability. Market adaptability requires firms to response to environmental change rapidly. However, as an important resource, social capital is path dependent, which cannot match with market automatical- ly. Their developments will be synergy dynamically, which complicates corporate institutionaliza- tion. Through the longitudinal study of Gome, this paper focuses on the effect on corporate institutionali- zation of the dynamic synergy mechanism of market adaptability and social capital. This paper finds that Gome＇s dynamic synergy mechanism determines the progress of corporate institutionalization. When they synergize poorly, the progress accelerates. Conversely, the progress decelerates.