南京社会科学
南京社會科學
남경사회과학
Social Sciences in Nanjing
2015年
1期
54~61
,共null页
赵曙明 白晓明 赵宜萱 吴婷
趙曙明 白曉明 趙宜萱 吳婷
조서명 백효명 조의훤 오정
企业家 慈善捐赠行为 社会责任 战略慈善 社会认知
企業傢 慈善捐贈行為 社會責任 戰略慈善 社會認知
기업가 자선연증행위 사회책임 전략자선 사회인지
entrepreneur; charitable behavior; social cognition social responsibility ; strategic philanthropy ;
在过去几十年里,社会环境不断优化,社会对企业家慈善行为的认知不断增强。本文对中国企业家慈善行为发展现状进行了阐述,结合现实案例,分析了直接捐赠、捐赠时间或服务、捐赠股权这三种典型捐赠行为模式的特征及优劣势;探讨了中国企业家慈善行为存在的非系统性、非自主性和形式单一性等不足。为了更好地推动企业家慈善行为的发展和慈善环境的完善,从个人、企业、社会和政府等方面提出了相应的建议。
在過去幾十年裏,社會環境不斷優化,社會對企業傢慈善行為的認知不斷增彊。本文對中國企業傢慈善行為髮展現狀進行瞭闡述,結閤現實案例,分析瞭直接捐贈、捐贈時間或服務、捐贈股權這三種典型捐贈行為模式的特徵及優劣勢;探討瞭中國企業傢慈善行為存在的非繫統性、非自主性和形式單一性等不足。為瞭更好地推動企業傢慈善行為的髮展和慈善環境的完善,從箇人、企業、社會和政府等方麵提齣瞭相應的建議。
재과거궤십년리,사회배경불단우화,사회대기업가자선행위적인지불단증강。본문대중국기업가자선행위발전현상진행료천술,결합현실안례,분석료직접연증、연증시간혹복무、연증고권저삼충전형연증행위모식적특정급우열세;탐토료중국기업가자선행위존재적비계통성、비자주성화형식단일성등불족。위료경호지추동기업가자선행위적발전화자선배경적완선,종개인、기업、사회화정부등방면제출료상응적건의。
In the past few decades, with the improvement of the social environment, social cog- nition and awareness of entrepreneurs' philanthropy has been enhancing. Based on reviewing current international and domestic literature on entrepreneurs' philanthropic donation behavior and by com- bining related case studies, this paper analyzes the characteristics, advantages and disadvantages of direct donation, donation time and services, donation stocks. It also points out that entrepreneurial philanthropy in China lacks of systematic growth, independence and uniformity. Finally, this paper provides some suggestions from the individual, company, social, legal and governmental perspec- tives in order to better promote the development of entrepreneurial philanthropic behavior.