安徽农业大学学报:社会科学版
安徽農業大學學報:社會科學版
안휘농업대학학보:사회과학판
Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition)
2015年
1期
55~59
,共null页
吴永辉 姜含春 栾敬东 夏涛
吳永輝 薑含春 欒敬東 夏濤
오영휘 강함춘 란경동 하도
茶叶供给 质量保障 主体行为 监管措施
茶葉供給 質量保障 主體行為 鑑管措施
다협공급 질량보장 주체행위 감관조시
the supply of tea quality assurance behavior of subject supervision measures
茶叶生产是控制茶叶质量的首要环节。茶农、茶商以及茶叶企业是茶叶生产和市场供给的主体,根据政府监管效力和市场信息情况,在种植、采摘、加工和销售各个环节具有不同行为表现。依据博弈理论,研究茶叶供给方与政府、茶叶生产企业之间的行为选择,探讨茶叶供给主体的行为动机,为政府制定产业政策和市场监管措施提供理论依据,从而促进茶产业健康发展。研究认为:有效的监管市场能够消除“柠檬市场”效应,提供有质量保障茶叶是理性选择;市场监管缺位情况下,提供无质量保障茶叶能够获取较高的市场收益。
茶葉生產是控製茶葉質量的首要環節。茶農、茶商以及茶葉企業是茶葉生產和市場供給的主體,根據政府鑑管效力和市場信息情況,在種植、採摘、加工和銷售各箇環節具有不同行為錶現。依據博弈理論,研究茶葉供給方與政府、茶葉生產企業之間的行為選擇,探討茶葉供給主體的行為動機,為政府製定產業政策和市場鑑管措施提供理論依據,從而促進茶產業健康髮展。研究認為:有效的鑑管市場能夠消除“檸檬市場”效應,提供有質量保障茶葉是理性選擇;市場鑑管缺位情況下,提供無質量保障茶葉能夠穫取較高的市場收益。
다협생산시공제다협질량적수요배절。다농、다상이급다협기업시다협생산화시장공급적주체,근거정부감관효력화시장신식정황,재충식、채적、가공화소수각개배절구유불동행위표현。의거박혁이론,연구다협공급방여정부、다협생산기업지간적행위선택,탐토다협공급주체적행위동궤,위정부제정산업정책화시장감관조시제공이론의거,종이촉진다산업건강발전。연구인위:유효적감관시장능구소제“저몽시장”효응,제공유질량보장다협시이성선택;시장감관결위정황하,제공무질량보장다협능구획취교고적시장수익。
The production process of tea is the key step in controlling the quality of tea. According to the different market information and supervision effectiveness of the government, tea planter, tea dealer and enterprises, who are the main body of tea production and market supply, have different behaviors in the course of tea-planting, tea-picking, tea-processing and tea-selling. This paper analyzes the act of different choice-making by the tea production enterprises and discusses the relationship between government and tea supplier based on the game theory, and provides a theoretical basis for government to formulate industrial policies and measures of market supervision, so as to promote the sound development of tea industry. The research shows that the rational choice of the tea supplier is to supply the tea of quality assurance under the effective market supervision however, in the absence of supervision, a higher market returns could be gained by providing the tea lacking of quality assurance.