华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2015年
2期
111~116
,共null页
信息熟悉 经历熟悉 旅游目的地 游客满意度 中西方游客
信息熟悉 經歷熟悉 旅遊目的地 遊客滿意度 中西方遊客
신식숙실 경력숙실 여유목적지 유객만의도 중서방유객
informational familiarity; experiential familiarity; tourist destination; tourist satisfaction; Chinese and west- ern tourists
文章以西安为案例地,使用结构方程模型法分析了信息熟悉和经历熟悉对旅游目的地游客满意度评价维度,以及游客满意度评价维度对旅游目的地满意度的影响。研究表明,对中西方游客而言：信息熟悉对旅游目的地游客满意度评价维度具有显著的正向影响,而经历熟悉对旅游目的地游客满意度评价维度的影响则是负面的,同时发现信息熟悉的影响力远大于经历熟悉;社区环境、旅游服务质量等旅游目的地软环境是影响旅游目的地游客满意度的重要变量。基于上述发现,提出了促进旅游目的地发展的若干举措。
文章以西安為案例地,使用結構方程模型法分析瞭信息熟悉和經歷熟悉對旅遊目的地遊客滿意度評價維度,以及遊客滿意度評價維度對旅遊目的地滿意度的影響。研究錶明,對中西方遊客而言：信息熟悉對旅遊目的地遊客滿意度評價維度具有顯著的正嚮影響,而經歷熟悉對旅遊目的地遊客滿意度評價維度的影響則是負麵的,同時髮現信息熟悉的影響力遠大于經歷熟悉;社區環境、旅遊服務質量等旅遊目的地軟環境是影響旅遊目的地遊客滿意度的重要變量。基于上述髮現,提齣瞭促進旅遊目的地髮展的若榦舉措。
문장이서안위안례지,사용결구방정모형법분석료신식숙실화경력숙실대여유목적지유객만의도평개유도,이급유객만의도평개유도대여유목적지만의도적영향。연구표명,대중서방유객이언：신식숙실대여유목적지유객만의도평개유도구유현저적정향영향,이경력숙실대여유목적지유객만의도평개유도적영향칙시부면적,동시발현신식숙실적영향력원대우경력숙실;사구배경、여유복무질량등여유목적지연배경시영향여유목적지유객만의도적중요변량。기우상술발현,제출료촉진여유목적지발전적약간거조。
The paper, through a case study in Xi＇ an city, makes an analysis on the impact of informational familiarity and experiential familiarity on the evaluation dimensions of tourist satisfaction at destination as well as its influence on tourism des- tination satisfaction by applying a structural equation analysis. The result reveals that for both Chinese and western tourists： In- formational familiarity has a significant positive impact on the evaluation dimensions of tourist satisfaction at destination, whereas the impact of experiential familiarity is negative, and the impact of the former is far more than that of the latter. The soft environment of tourism destination, such as community environment and tourism service quality etc., is an important variable affecting tourist satisfaction at destination. Based on the above findings, the paper puts forward some measures to pro- mote the development of tourism destination.
