CAJ | 학술논문

美国大学体育联盟的发展水平很高,帕克12联盟是其佼佼者,学习他们的管理经验,对于促进我国高校体育发展具有现实意义。运用文献研究、实地调研等方法,对美国帕克12联盟的发展历史,取得的成绩以及经营管理经验进行分析,研究发现：帕克12联盟作为非盈利组织有一套行之有效的市场开发模式,围绕各类体育赛事从赛事产品、球迷、校友等各个方面已经形成了良性互动循环。其成员学校不仅是体育上的一流更是学术上的一流,重视学校体育文化建设是其最显著的特点。
미국대학체육련맹적발전수평흔고,파극12련맹시기교교자,학습타문적관리경험,대우촉진아국고교체육발전구유현실의의。운용문헌연구、실지조연등방법,대미국파극12련맹적발전역사,취득적성적이급경영관리경험진행분석,연구발현：파극12련맹작위비영리조직유일투행지유효적시장개발모식,위요각류체육새사종새사산품、구미、교우등각개방면이경형성료량성호동순배。기성원학교불부시체육상적일류경시학술상적일류,중시학교체육문화건설시기최현저적특점。
National Collegiate Athletic Association （NCCA） is of a high level of development, among which Pac-12 is one of the best, whose management experience shall be of great practical significance for the promotion of the college physical education development in China. By using such research methods as literature review and field research, this paper analyzes the developing history, achievement and operational management of Pac-12 Conference. The results show that as a nonprofit organization, Pac-12 Conference has a series of effective market development model, which has formed a positive circle around various sporting event, from relevant production, fans and alumnus. The memberships of this organization, who value the importance of construction of sports culture in school, are not only remarkable in sport, but also excellent in academy.