现代情报
現代情報
현대정보
Journal of Modern Information
2015年
1期
49~53
,共null页
在线商品评论 虚假评论 电子商务信用
在線商品評論 虛假評論 電子商務信用
재선상품평론 허가평론 전자상무신용
online product reviews; fake reviews; electronic commerce credit
以淘宝为例,通过对43万条评论语料进行分析以及乔装淘宝店主获取的事实数据,从在线商品虚假评论实际解决需要出发,为在线商品虚假评论界定了新的含义,归纳了在线商品虚假评论的影响,最后全面分析了由在线评论者、在线销售商家、在线商品交易平台、虚假评论中介四大主体所组成体系中在线商品虚假评论的六大形成路径、形成动因及特点。本文对下一步的在线商品虚假评论识别技术等相关研究有极强的理论和实践指导意义。
以淘寶為例,通過對43萬條評論語料進行分析以及喬裝淘寶店主穫取的事實數據,從在線商品虛假評論實際解決需要齣髮,為在線商品虛假評論界定瞭新的含義,歸納瞭在線商品虛假評論的影響,最後全麵分析瞭由在線評論者、在線銷售商傢、在線商品交易平檯、虛假評論中介四大主體所組成體繫中在線商品虛假評論的六大形成路徑、形成動因及特點。本文對下一步的在線商品虛假評論識彆技術等相關研究有極彊的理論和實踐指導意義。
이도보위례,통과대43만조평론어료진행분석이급교장도보점주획취적사실수거,종재선상품허가평론실제해결수요출발,위재선상품허가평론계정료신적함의,귀납료재선상품허가평론적영향,최후전면분석료유재선평론자、재선소수상가、재선상품교역평태、허가평론중개사대주체소조성체계중재선상품허가평론적륙대형성로경、형성동인급특점。본문대하일보적재선상품허가평론식별기술등상관연구유겁강적이론화실천지도의의。
Taking TaoBao for example, through the analysis of 430000 reviews and the data obtained by disguising TaoBao shopkeepers, from the perspective of review information utility, the paper analyzed the definition and effect of online products fake reviews; and then comprehensively described its six formation paths composed of the online reviewers, online sellers, online com- modity trading platform and fake review intermediary, and its formation motives as well. This paper had a strong theoretical and practical guiding significance for the next step of research on the online products fake reviews detection technology.
