生态经济
生態經濟
생태경제
Ecological Economy
2015年
2期
145~148
,共null页
回收渠道 便捷性 消费者满意度 WEEE
迴收渠道 便捷性 消費者滿意度 WEEE
회수거도 편첩성 소비자만의도 WEEE
collection channel; channel convenience; consumer satisfaction; WEEE
考虑消费者特征和渠道属性对消费者渠道选择和企业决策的影响,文章从消费者对回收渠道满意度的异质性入手,得出两WEEE回收商的市场回收份额函数,构建回收商双寡头垄断下的回收利润模型,推出两WEEE回收商博弈均衡价格和利润,分析消费者渠道满意度和渠道便捷性等参数对回收价格、回收商利润和市场份额的影响,所得结论为回收商经营决策提供参考。
攷慮消費者特徵和渠道屬性對消費者渠道選擇和企業決策的影響,文章從消費者對迴收渠道滿意度的異質性入手,得齣兩WEEE迴收商的市場迴收份額函數,構建迴收商雙寡頭壟斷下的迴收利潤模型,推齣兩WEEE迴收商博弈均衡價格和利潤,分析消費者渠道滿意度和渠道便捷性等參數對迴收價格、迴收商利潤和市場份額的影響,所得結論為迴收商經營決策提供參攷。
고필소비자특정화거도속성대소비자거도선택화기업결책적영향,문장종소비자대회수거도만의도적이질성입수,득출량WEEE회수상적시장회수빈액함수,구건회수상쌍과두롱단하적회수리윤모형,추출량WEEE회수상박혁균형개격화리윤,분석소비자거도만의도화거도편첩성등삼수대회수개격、회수상리윤화시장빈액적영향,소득결론위회수상경영결책제공삼고。
This paper analyzes the consumer＇s characters and channel attribute influence on consumer＇s channel select and enterprise decision. Considering the consumer satisfaction＇s heterogeneity with the different collection＂ channel＇s convenience, the paper constructs collectors＇ decision model under the duopoly condition, and deduces the collectors＇ market segments function, and concludes the collectors＇ equilibrium price and maximal profit. The author analyzes the influence of consumer＇s channel satisfaction and channel convenience parameters on the decision variable such as optimal collection price, equilibrium collector＇s market segments and maximal profit and which can provide reference to the collectors＇ operation decision.
