湖南师范大学教育科学学报
湖南師範大學教育科學學報
호남사범대학교육과학학보
Journal of Educational Science of Hunan Normal University
2015年
1期
65~70
,共null页
介入 导引 造势 主流大众传媒 新课程改革
介入 導引 造勢 主流大衆傳媒 新課程改革
개입 도인 조세 주류대음전매 신과정개혁
intervention; guidance; propaganda; mainstream mass media; the new curriculum reform
基础教育课程改革的舆论宣传及公众的心态导引需要主流大众传媒的积极介入,然而,新课改推进中的舆论造势却存在诸多不足:推进策略存在"单军作战"的方法论失误;专业引领忽视了对社会各界的导引;舆论宣传很少在主流大众传媒中反映。新课改的有效推进必须重视专业和大众传媒的共导共引,为此,应确立"课程改革即社会改革"的观念及"系统"、"协同"的改革方法论,发挥主流大众传媒的作用,重视以新课改为题材的节目制作。
基礎教育課程改革的輿論宣傳及公衆的心態導引需要主流大衆傳媒的積極介入,然而,新課改推進中的輿論造勢卻存在諸多不足:推進策略存在"單軍作戰"的方法論失誤;專業引領忽視瞭對社會各界的導引;輿論宣傳很少在主流大衆傳媒中反映。新課改的有效推進必鬚重視專業和大衆傳媒的共導共引,為此,應確立"課程改革即社會改革"的觀唸及"繫統"、"協同"的改革方法論,髮揮主流大衆傳媒的作用,重視以新課改為題材的節目製作。
기출교육과정개혁적여론선전급공음적심태도인수요주류대음전매적적겁개입,연이,신과개추진중적여론조세각존재제다불족:추진책략존재"단군작전"적방법론실오;전업인령홀시료대사회각계적도인;여론선전흔소재주류대음전매중반영。신과개적유효추진필수중시전업화대음전매적공도공인,위차,응학립"과정개혁즉사회개혁"적관념급"계통"、"협동"적개혁방법론,발휘주류대음전매적작용,중시이신과개위제재적절목제작。
Promoting the curriculum reform and guiding the public attitude need the mainstream mass media to get actively involved in. However,the publicity of the new curriculum reform was inaccuracy:the promoting strategies appear methodological mistake to fight alone,the professional leading neglects the guidance for all parts of social,and the reform propaganda rarely reflected in mainstream mass media. Effectively promoting the new curriculum reform must attach importance to the propagating and guiding by the professional media and the mainstream mass media together. Therefore, we should establish the idea of ‘the curriculum reform is the social reform',and the reform methodology of‘system'and‘cooperation'. What's more,we also should pay attention to the mainstream mass media,strengthen the program production as the theme of the new curriculum reform.