CAJ | 학술논문

通过对网络时代平台商业模式的分析与研究,首次提出集成与分享是平台商业模式的管理核心,集成与分享将引导企业创新进入一个新的境界,并进一步构建包括形象模型、函数模型和结构模型的集成与分享的理念模型,并以海尔集团公司的平台商业模式转型为例进行集成与分享理念模型的应用研究,以期为网络时代企业的商业创新与组织创新提供战略思维的参考与借鉴。
통과대망락시대평태상업모식적분석여연구,수차제출집성여분향시평태상업모식적관리핵심,집성여분향장인도기업창신진입일개신적경계,병진일보구건포괄형상모형、함수모형화결구모형적집성여분향적이념모형,병이해이집단공사적평태상업모식전형위례진행집성여분향이념모형적응용연구,이기위망락시대기업적상업창신여조직창신제공전략사유적삼고여차감。
According to study and analysis of the internet platform of business model, this article puts forward that statement of integration and share are the key core management factors of platform business model for the first time, integration and share will lead business innovation into a new step. It also builds up the integration and share model which includes model of image, functional model and hieratical model. This article used example of transformation and upgrading of Haier＇ s platform business model to analyze integration and share model, in order to make a contribution to modern internet business model and hieratical innovation