北京工商大学学报:社会科学版
北京工商大學學報:社會科學版
북경공상대학학보:사회과학판
JOURNAL OF TECHNOLOGY AND BUSINESS UNIVERSITY
2015年
1期
29~37
,共null页
合作社与龙头企业 最优决策 协调策略 农产品质量安全 市场需求效应
閤作社與龍頭企業 最優決策 協調策略 農產品質量安全 市場需求效應
합작사여룡두기업 최우결책 협조책략 농산품질량안전 시장수구효응
cooperatives and leading enterprises; optimal decision; coordinated strategy; quality safety of agricultural products; market demand effect
从农产品质量安全具有市场需求效应的视角,通过引入合作社农户与龙头企业的努力水平以及努力成本因素,基于博弈理论和优化模型,比较分析了合作社与龙头企业一体化模式和龙头企业为主导的分散模式中的最优价格、利润和努力水平决策。研究认为,在龙头企业主导的分散模式中,龙头企业通过为合作社农户提供安全生产等努力成本补贴的协调策略,可以提高合作社与龙头企业的努力水平和利润,保障农产品质量安全,改善消费者福利。文章还分析了该补贴策略的影响因素及补贴策略下的最优决策,为实现合作社与龙头企业、消费者多赢的目标提供了参考。
從農產品質量安全具有市場需求效應的視角,通過引入閤作社農戶與龍頭企業的努力水平以及努力成本因素,基于博弈理論和優化模型,比較分析瞭閤作社與龍頭企業一體化模式和龍頭企業為主導的分散模式中的最優價格、利潤和努力水平決策。研究認為,在龍頭企業主導的分散模式中,龍頭企業通過為閤作社農戶提供安全生產等努力成本補貼的協調策略,可以提高閤作社與龍頭企業的努力水平和利潤,保障農產品質量安全,改善消費者福利。文章還分析瞭該補貼策略的影響因素及補貼策略下的最優決策,為實現閤作社與龍頭企業、消費者多贏的目標提供瞭參攷。
종농산품질량안전구유시장수구효응적시각,통과인입합작사농호여룡두기업적노력수평이급노력성본인소,기우박혁이론화우화모형,비교분석료합작사여룡두기업일체화모식화룡두기업위주도적분산모식중적최우개격、리윤화노력수평결책。연구인위,재룡두기업주도적분산모식중,룡두기업통과위합작사농호제공안전생산등노력성본보첩적협조책략,가이제고합작사여룡두기업적노력수평화리윤,보장농산품질량안전,개선소비자복리。문장환분석료해보첩책략적영향인소급보첩책략하적최우결책,위실현합작사여룡두기업、소비자다영적목표제공료삼고。
From the perspective of market demand for quality safety of agricultural products, this paper introduces the factors including the efforts and the relative costs of farmers and leading enterprises, and analyzes comparatively the optimal prices, opti- mal profits and optimal efforts in the integrative mode of cooperatives and leading enterprises and in the dispersive mode of leading enterprises based on game theory and optimal models. The research shows that in the dispersive mode dominated by leading enter- prises, leading enterprises use the coordinated strategy by providing the subsidies for farmers' effort cost in the safety producing, which can increase the effort level and the profit of cooperatives and leading enterprises, ensure the quality safety of agricultural products, and improve the consumer welfare. Moreover, it analyzes the influential factors of the subsidy strategy and the optimal decision under the strategy, to provide the reference to the realization of all-win goal of cooperatives, leading enterprises and con- sumers.