CAJ | 학술논문

酒类是成瘾性商品，过度饮酒不仅损害消费者的身体健康，而且还有严重的负外部性，因此需要政府进行必要的干预。与消费环节相比，对酒的生产与销售环节进行规制会更有效率，其中销售环节是酒类规制的重点。目前，许多国家都对酒类进行规制以禁止居民过度饮酒。对酒类销售环节的主要规制手段包括销售对象规制、销售网点规制、价格规制与营销手段规制四种。通过梳理国内外关于酒类销售规制的已有研究，可以为完善我国酒类销售规制体系提供理论与经验支持。
주류시성은성상품，과도음주불부손해소비자적신체건강，이차환유엄중적부외부성，인차수요정부진행필요적간예。여소비배절상비，대주적생산여소수배절진행규제회경유효솔，기중소수배절시주류규제적중점。목전，허다국가도대주류진행규제이금지거민과도음주。대주류소수배절적주요규제수단포괄소수대상규제、소수망점규제、개격규제여영소수단규제사충。통과소리국내외관우주류소수규제적이유연구，가이위완선아국주류소수규제체계제공이론여경험지지。
Alcohol is addictive goods. Excessive drinking not only does harm to consumers＇ health but also has serious nega- tive externality. Therefore, it is necessary for government to make alcohol regulation. Compared with the regulation on alcohol consumption, regulation on alcohol production and alcohol sales will be more efficient, especially the latter. At present, many countries tend to implement alcohol regulation to inhibit excessive drinking. There are four main regulatory methods in alcohol sales ： regulation on target customers, regulation on sales outlets, price regulation and marketing regulation. This paper combs the research on alcohol sales regulation available home and abroad, which can provide both theoretical and empirical support for the improvement of China＇s alcohol sales regulation system.