CAJ | 학술논문

在信息爆炸的自媒体时代,微博显然已经成为一种不可或缺的传播平台。微博凭借其传播速度快、范围广以及原创性更强的特点,受到大众的青睐。微博改变了人们的生活方式、交流习惯和企业的营销模式。文章在阐述微博及微博营销概念的基础上,分析了企业实施微博营销中面临的误区和困境,进而提出了利用微博进行市场营销的对策。
재신식폭작적자매체시대,미박현연이경성위일충불가혹결적전파평태。미박빙차기전파속도쾌、범위엄이급원창성경강적특점,수도대음적청래。미박개변료인문적생활방식、교류습관화기업적영소모식。문장재천술미박급미박영소개념적기출상,분석료기업실시미박영소중면림적오구화곤경,진이제출료이용미박진행시장영소적대책。
In the era of information explosion from the media, Weibo has clearly become an indispensable communications platform. Weibo with its propagation speed, wide range and more original, is welcome by the general public of all ages. Weibo has changed people＇s way of life, communication habits and business marketing model. This paper describes the concept of Weibo, then analyzes the misunderstanding and predicament in Weibo marketing that enterprises faced, and then proposes the countermeasures.